Discussion 8

Discussion 8 Paper Student’s Name Institution Course # and Name Instructor’s Name Submission Date The article analyzes why it is crucial to have a brand identity in 2024 for both small and large conglomerates. Brand identity is vital since it establishes an emotional connection with the target audience. Organizations should thus invest in their brand identity to increase publicity. The immersive technology can offer organizations an opportunity to communicate seamlessly with their customers. Based on the article indicates that brand identity is like promises to the customers of excellent service delivery (Curtis, 2024). A brand identity that incorporates storytelling resonates more with the clients. As a customer, my own experience reinforces the ideas presented since I am compelled to be loyal to brands that have a great brand identity, and I am assured of great quality of services. The ideas in the article apply to organizations because focusing on improving ...