Discussion 7

Discussion 7 Paper Student’s Name Institution Course # and Name Instructor’s Name Submission Date Coca-Cola has become synonymous with the good feelings of relaxation and positivity. According to the narrator, Coca-Cola has achieved this objective through advertisements spreading positivity (ThoughtCatalayst, 2017). For instance, last year's Christmas advertisement on a little boy giving Coca-Cola to people who were making Christmas a reality was spreading positivity. Coca-Cola celebrates the concept of happiness by promoting sharing a drink with others. Incorporating advertisements about making others happy translates to associating Coca-Cola with happiness. Marketing strategies such as using names indicate that Coca-Cola wants its buyers to share with other people. The advertisements feature everyday moments made more enjoyable after a Coca-Cola drink. Coca-Cola promotes storytelling by creating stories that people are willing to watch. It incorporates the stories of different stakeholders, such...