Digital Marketing. Business & Marketing Coursework.

Digital Marketing
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Due Date
Digital Marketing
Kimpton Hotels & Restaurants /hotels/us/en/reservation has one of the best websites in the hospitality industry. The website’s landing page says a lot about the company.
Attractiveness: Kimpton Hotels & Restaurants offer an appealing first impression. The landing page’s colors are eye-catching and soft on the eyes. Most of the colors are neutral and combine effortlessly with the rest of the website. The website also incorporates attractive easy-to-read fonts. A balance of large and smaller fonts in white and black colors is achieved perfectly. A visitor can easily pinpoint various buttons and other interface elements on the website. Additionally, after opening the landing page, images of three key images move from right to left on the screen, helping the reader grasp the purpose of the website.
Ease to Use/Functionality: The website is easy to use because the navigation buttons are conveniently placed. The website interface begins with five balanced buttons indicating the services Kimpton Hotels & Restaurants offer. Next to the buttons, a larger but well-adjusted button titled “Check Availability” allows the visitor to find a booking and availability of services. Scrolling down the landing page, the visitor can see clear and attractive images of what to expect. Clicking on each image leads the visitor to various services and products with prices and offers available. The website also has contact details that a visitor can reach ...