Jilltronics Corporation Business & Marketing Coursework

Only need to do Question F. I already have answer for Question A-E

Jilltronics Corporation

Jilltronics Corporation is a regional player in the home security market. Historically, the firm purchased all of its security alarms from Roberts Inc. However, because of increasing competition management wants to take a more analytical approach in developing a supply chain strategy, which includes expanding the number of suppliers. Management wishes to develop a vendor selection process based on five criteria: Delivery, Quality, Terms, Support and Price. In terms of the relative importance of the criteria both delivery and quality are viewed as three times as important as terms or support. Price is viewed as twice as important as terms or support. The following preference matrix was developed which included three new suppliers. Each potential supplier was ranked on a 1 to 100 scale for each of the decision criteria.

Jilltronics management has established a minimum threshold score of 70. Furthermore, they plan to allocate orders based on the sum of the digits formula. For example, if there are two qualified firms then the top firm would receive two-thirds of the order and the second firm would receive one-third.

Case Questions:

1. a.        What are the implications if the raw scores are used? Provide a radar chart, the rank order of the qualified suppliers, and the amount of the order share for each supplier.


2. b.        What supplier policy should the manager adopt based on the weighted matrix? Provide a radar chart, the rank order of the qualified suppliers, and the amount of the order share for each supplier.


3. c.        Using the weighed matrix, what is the minimum delivery score required for Builtright to be included in the suppler list? Assuming Builtright achieves the minimum required score, provide a radar chart, the rank order of the qualified suppliers, and the amount of the order share for each supplier.
   
   
   1. d.        Develop a benefit-cost ratio analysis of the candidate suppliers. In this situation remove price from the preference matrix and rescale the remaining weights to sum to one. The corresponding unit prices from the suppliers are: $10, $12, $11 and $9, respectively. Does the supplier rank order change?
   
   
   2. e.        Present a table that compares the supplier decisions based on the three decision criteria (raw scores, weighted matrix, benefit-cost ratio). Which rank order would you choose, and why?
   
   
   3. f.         Provide an overview on the benefit-cost modeling approach. Provide at least three examples of how this approach is used in industry.

Format:  Create a Word file to answer the six case questions. Please copy/paste tables and/or charts from Excel into the Word file.

Submission:  A soft copy of the Word file (one per team) must be submitted to the Sakai Courses drop box prior to the scheduled start of class session 6.   

Grading:  This assignment will count for 20 team points, 13.33% of the course grade.  The professor will use a scoring rubric that allocates points based on correctness, understandability, readability, and formatting.