Alliances Comparison

Alliances comparison
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Background
Airlines enter into strategic alliances with the aim of increasing passenger traffic, reducing costs and allowing them to increase flight frequency. Typically, the alliances consist of larger alliances with the regional hubs, and small carriers that add value to the hubs of the larger players. The three main airline alliances are Oneworld, SkyTeam and Star Alliance, which have expanded into new areas of operations as local airlines join them. This has facilitated the sharing of information and offering similar services among members of the alliances
Membership
Oneworld consist of 15 alliance members serving in more than 1,000 destinations and operating in more than 150 countries globally (Oneworld, 2015). SkyTeam has entered into an alliance with 20 partner airlines serving over 1,000 destinations across the six continents in 177 countries (Sky Name 2015). The Star alliance has 28 member airlines, with 4657 aircrafts, serving 192 countries in 1,330 airports. The alliance also has over 1,000 lounges and there are over 18,500 daily departures (Staralliance, 2015).
MembershipCountriesOneworld15150Sky Team20177Star Alliance28192


Headquarters location and primary regions of service
Oneworld headquarters are in New York. The main areas of operations are in North America, Europe, South America and the Australia/ New Zealand region (Thepointsguy.com, 2014). Coverage in Asia and the Middle East is moderate, but there is weak presence on the African continent. The British Airways subsidiary has the most presence in Africa (Thepointsguy.com, 2014).
Sky Team headquarters are in Amsterdam Airport Schiphol- Haarlemmermeer the Netherlands. Similar to One world, the Sky Team’s intra-continental coverage is strongest in the North American and European markets but also Asia and the Middle East (Thepointsguy.com, 2014). The alliance has moderate presence in Africa, but weak presence in South America and Australia/ New Zealand (Thepointsguy.com, 2014).
Star Alliance’s headquarters are in Frankfurt am Main, Germany. Star Alliance is only group that has strong intra-continental coverage in Africa, but has a strong presence in the traditional markets of Europe and America as well as Asia (Thepointsguy.com, 2014). The Sky alliance has moderate coverage in Australia/ New Zealand, but weak coverag...