Porter’s 5 Forces Category: Potential Competitors

BUS433 – Strategic Services Management 

Case Study #2 

Value = 10%

Description

This is an individual assignment.  Complete both Parts A and B in the same document, making sure that each section is clearly labelled.

Choose a hospitality or tourism related company and use this same company to complete both parts of this assignment.

Part A:

Based on what you have learned in the course and your own analysis, pick ONE of the categories in the Porter’s 5 Forces model and analyse the company you have chosen for the overall risk or threat level in that one area.  Be sure to use all the criteria (if there is more than one) when making your final assessment.  You should include the following information:

1. Identify which of the Porter’s 5 Forces category you chose to analyse.

2. Identify the overall risk or threat level (ie. high, moderate, low, etc.). Be sure to evaluate all relevant criteria for the category you chose to analyse.

3. Provide reasoning for your assessment.  Be sure to explain your analysis thoroughly.

Example:

Company:  Hilton

Porter’s 5 Forces Category:  Potential Competitors

I think the overall risk level for potential, or new, competitors is low because….

Part B:

Consider the following PESTE categories as explained in the lesson:

Political/legal

Economical

Sociocultural

Technological

Ecological

If necessary, review the lesson for more information on the specific variables that are included under each category.

Based on what you have learned in the course and your own analysis, pick ONE of the PESTE categories and analyse the company you have chosen (the same company you used for Part A) for factors in this category that could affect their business-decisions, profitability, etc.

Include the following information:

1. Identify which PESTE category you chose to analyze

2. Explain what specific factors within that category would apply to the company you chose, making sure you include information on how those factors would impact the company.  Be as thorough as possible in your analysis and explanation.

Example: 

Company:  Hilton

PESTE Category:  Political/Legal

The government’s mandatory minimum wage increase in recent years has impacted Hilton with respect to increasing labour costs and recent talks of imposing a new hotel tax could further impact Hilton’s profitability….

Writing Guidelines

Write your assignment using complete sentences and proper paragraph structure and headings where appropriate. Use correct grammar, spelling, and syntax.  Include a cover page, and proper bibliography and in-text citations, where necessary.

Spelling and grammar do count so make sure that you leave enough time to have someone review your assignment to help you fix any problems.  

If you find information from another source, be sure to cite your sources accordingly with a proper Bibliography AND in-text citations.  Each outside source that you use must be cited as both an in-text citation AND in the bibliography.  Please review all of the content under the Academic Integrity folder under the Course Information menu tab.

http://library.senecacollege.ca/Research_Help/Citing_Sources/index.html 

Submission Instructions:

Assignments will be submitted online through the Assignments menu tab in MySeneca by the specified due date.  

Assignments are submitted on MySeneca through SafeAssign, which is a tool that checks for plagiarism.  For more information on how SafeAssign works, please see the “APA Citation – Reminder and Review” link under the Academic Integrity folder under the Course Information menu tab.