Module 6 Assignment - Case Study: The London 2012 Games

Case Study: The London 2012 Games Name Institution Course and Code Professor Date Case Study: The London 2012 Games Tradeoffs that Williamson Faces The primary tradeoff that Williamson faces is raising its revenues while decreasing fan attendance. Although London has individuals with a strong purchasing power, increasing ticket prices might discourage a significant percentage of fans from attending the stadiums. Another tradeoff is that the Olympic Games organizing committee do not want to lower the ticket prices to encourage many people to attend the games since there are ticketing procedures that must be followed (Gourville & Bertini, 2019). In that light, the cost of tickets is determined by the available seats and the demand for specific sports. Additionally, the other significant tradeoff is setting the right prices for the tickets to attract the right fans. For instance, there occur scenarios where numerous VIP tickets are unused. Another example is when these tickets are sold to individuals who do not understand the sport, which creates a bad image. Varying Pricing Strategies by Sport Olympic Games attract many individuals from different parts of the globe. As such, event organizers should have the right ticket pricing strategies to avoid discouraging fans. One example of sport is the Olympic Games. Some of the pricing considerations for this sport should be the global target audience, accommodation for people who travel from different countries, stadium seating capacity, and the purchasing power of the target population (Branda, Marozzo, & Talia, 2020). The other sport is the English Premier ...