Impact of Pricing on Consumer Buying Behavior in Lagos, Nigeria

ANALYZING THE IMPACT OF PRICING ON CONSUMER BUYING BEHAVIOR IN LAGOS, NIGERIA: A COMPREHENSIVE STUDY

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Analyzing the Impact of Pricing on Consumer Buying Behavior in Lagos, Nigeria: A Comprehensive Study

Purpose and Objectives

Lagos, Nigeria, is a vibrant place where cultures blend with economies. Its pricing structure and people's purchasing proclivities have undergone evolutions. Moreover, as a fast-growing hub on the African continent, Lagos has become a microcosm. It absorbs all the intricacies and complexities to provide consumer options in a changing market at a breakneck pace (Osho and Adishi, 2019; Udemba, 2020). This event has been fascinating and has become this paper’s focus.

This kind of consumer habit is a reflection connected by various causal strands. In an ever-changing world, when businesses try every aspect, they can to secure a piece of territory and compete with others (Adunchezor and Akinade, 2021; Akinseye et al., 2022; Godwin, 2019; Rasheed and Ayenioye, 2022; Tobi et al., 2020; Udegbe and Aliu, 2021), they may choose not to do anything other than act as muse and pole around which strategy might be bent. The indisputable fact at the heart of this scholarly migration is analyzing how price structures can affect consumer psychology inanely, forcefully, and openly, even purposefully oppressing customers by their devious power over them. The primary goal is that it follows a long, circuitous line of investigation into the primary factors in shaping consumer beliefs about price machinations. Hence, all psychosocial factors carefully linked inside consumer thinking circles will be