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Topic:
The United Kingdom Intellectual Property Law. Term Paper
Term Paper Instructions:
TOPIC: UK Intellectual Property Law
PLEASE USE: OSCOLA REFERENCING STYLE (Oxford Standard for the Citation of Legal Authorities)
QUESTION:
Nowadays, photographic poses on Instagram, like the “duck face” and the Kardashians’ internet “bottom sensation” poses, are booming.
Critically discuss the extent to which a pose attracts copyright protection in line with the copyright originality criteria in the United Kingdom and the European Union.
PLEASE USE UK CASE LAW AND UK JOURNALS AND ARTICLES TO SUPPORT YOUR ARGUMENTS.
Term Paper Sample Content Preview:
UK Intellectual Property Law
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Introduction
Owners are allowed by copyright to regulate the utilization or commercial usage of the works they have created. It requires the exclusive right to edit, makes copies, rent or lease, performs, exhibit, play, communicates the piece to the public, or modify it. Also, it grants them latitude to bar others without their permission from doing either of these things. The Intellectual Property Right prevents copying original published work such as photography, artwork, and other things. It offers several rights to creators of their works, including the right to royalties and to limit how others replicate their works: artists, authors, software engineers, producers of sites, and musician sites. With the evolving world, the internet has grown into space where individuals publish their work online on social sites such as Instagram and Facebook. Pictures posted on Instagram with different photographic poses are a trend nowadays. Instagram photographic poses create a high risk of copyright infringement to an individual.
Orphan Work
Different photographic poses on Instagram lack the original owner. These poses are referred to as orphan works. Orphan work is a created work that copyright law applies to, but no work is stated. Orphan Works can be a critical concern for individuals wishing to utilize the work for business or non-commercial uses. People will use different poses on Instagram posts for commercial purposes, such as representing a brand or even gaining attraction. These poses lack ownership, and many individuals use poses by infringing copyright obliviously. The UK Copyright Legislation was amended two times in October 2014, following the 2011 copyright reform guidelines. A revised license system also required people to register for licenses to use works for commercial and non-commercial purposes in the UK. However, an exemption for works by UK cultural heritage organizations allowed a specific use of works.[Intellectual Property Act 2014.]
Many poses cannot be traced back to their original creator. A creative pose such as duck face may qualify as an orphan work, and its copyright owner may not be traced or identified. This prompts that one has to do a rigorous search for a copyright owner by checking through the Intellectual Property Office, which was appointed as the independent authorization body for orphan works within the UK. Its mandate is to identify the eligible orphan works. Since most poses qualify to be orphan work, there is a clear guideline on obtaining its license. By obtaining the license, it will help individuals avoid copyright infringement. Obtaining a license for orphan work is a process; one must pay a licensing fee at the IPO. When unmonitored, these Instagram poses might cause more harm than good.[The Enterprise and Regulatory Reform Act of 2013.]
Untraceable copyright proprietors make a large number of works that are considered works without their rightful owner. For example, in its copyright archive, the UK Library reports that nearly forty per cent are orphan works (Millions of works). This summons challenges for potential consumers who cannot access those works without fear of responsibility; they remain unresolved and ignored. As more museums, galleries, and other non-profit organizations digitalize their collections; this becomes even more urgent. Consequently, it will present the fundamental orphan-works problem, the drastic rise in orphan works due to international standardization, and the latest dispute on mass digital and orphan works.[Martinez, M., & Terras, M. (2019). ‘Not Adopted’: The UK Orphan Works Licensing Scheme and How the Crisis of Copyright in the Cultural Heritage Sector Restricts Access to Digital Content. Open Library of Humanities, p 3.]
Since poses cannot be traced back to their owner, an individual might face legal uncertainty. An Instagram owner cannot decide whom they permit to use a pose or under what terms it must be used. This presents a risk of responsibility that many consumers seem distant but do not want to fear that after the work is posted (The owner might appear and sue for violation). For instance, if the author of an orphaned work appeared before the movie was released, a movie studio directed the orphaned novel would be compelled to stop making the film. Unplaceable owners certainly present a challenge for individual and institutional consumers. This causes more confusion that threatens a copyright policy's objectives based on an economic basis, as the UK IPO has defined.[Martinez, M and Terras, M, Not Adopted, p. 13.]
Orphan works often have a copyright that increases their duration of protection. These poses have long durations of their legal copyright claim. Similarly, the longer security life may also be referred to as a cause of orphan works outside the abolishment of formalities. The term of immunity was reduced to 14 years from the first publication until the Statute of Anne was passed in 1610. In the long run, the period of copyright has gradually expanded to 70 years after completing the year the author expires. The longer it is, the harder it is to track who has rights in work: Creators die or relocate, their estates closed, businesses whose rights are passed are taken out or sold out of existence, mostly on average. This creates a lack of quality information about orphan work. They emphasize that, unlike other intellectual property fields, automatic security is provided for a patented work, which makes it challenging to preserve consistent authorship and copyright ownership records. Therefore, anyone with a patent of any pose can sue an individual who uses it.[Thomas, Ash., Where are all the orphans? How effective is current legislation in enabling cultural heritage institutions to make orphan works available online? The University of London, p. 19.] [Thomas, Ash, where are all the Orphans? p. 24.]
Another effect of using poses without consent from the actual owner is that it can get one sued. Intellectual Property Law protects the rights of creative works. A perfect example is MGN Ltd & Ors Vs Grisbrook [2010] EWCA Civ 1399; the courts awarded Grisbrook remedies concerning the unpaid license of the photographs used by Daily Mirror. For a few years, the complainant, photographer Alan Grisbrook, was working with MGN, publishing many of his photographs, including on some head-ups of the Daily Mirror. Mr Grisbrook and MGN had never reached a written arr...
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