Develop Business Plan for Zhou’s Delicious Delights

Business Plan for Zhou’s Delicious Delights
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Business Plan for Zhou’s Delicious Delights
Executive summary
Zhou’s Delicious Delights (ZDD), a transnational restaurant is a 30 seat restaurant owned by Zhou Ye; an aspiring and interesting lad ready to take the world of hospitality up by storm. Located in the middle of New York city, this outlet is positioned in a way that people from different nationalities and cultures can easily access it and readily feel at home. The fabric on the tables, engravings and paintings from all over the world and the ancient-like wall designs depict various cultures from different ethnicities globally including Italian, Chinese, Japanese among others. New York is a strategic location for people from all over the world, especially Italian and Far East migrants who will exclusively be our target market.
Our aim is to position the business into scaling stellar heights in the hoteling industry, offering non-peculiar, but rare services that will be attractive to customers, making them troop into our outlets and savor our distinguished delicacies running from Italian barbecue, French gourmet to Chinese cuisines.
Company ownership
The company will be fully owned by Zhou Ye, a culinary enthusiast who already has experience through his managerial role at a Thai restaurant in Chinatown. With his big heart, he conceived the idea `with the aim of making prospective customers happy. As the adage goes, the easiest way to get to a man’s heart is through his stomach. Making people happy has always been the motive, watching two individuals catching up on issues from way back home, rolling the sushi, warm vegetable chomeinor yakitori up the chopsticks then swallowing it. The eyes brightening up as one licks their lips with elation, a sly smile emerging from the corner of their lips, what more should one wish for?
Company Description
ZDD, a one of a kind joint for intercontinental cultural delicacies, will go against the grain and demand attention from not just locally but internationally. Apart from the dingy Chinese food restaurants we are used to in the boulevards of New York, our restaurant will enter the industry head on, offering a variety of meals from over eighty vast recipes from all over the world. New Yorkers have a preference for unique and mouthwatering local foods, ZDD will be at their disposal, ready to offer our intricate delicacies through quick office and door to door deliveriesCITATION Placeholder1 \l 1033 (Fields, 2014).
Our stores will be focused on standards as freshly cooked local foods will be the order of the day. Authentic recipes and also most of the secret ingredients imported from various parts of the world to make it feel a second home to clients. Variety will be the order of the day, as the restaurants will be opened on a daily basis, from 9am to 10pm.
Our Vision
To be the among the top ten transnational restaurant brands in New York within a decade.
Our Mission Statement
To provide an environment where culture meets food, where individuals from all walks of life can reconnect with their culture and heritage through the culinary arts.
Core Values
To enhance employee welfare and participation to the success of this business, customer satisfaction and service efficiency will be the key objective.
Business Location
ZDD will prefer a strategic location in New York, ranging from 70 to 90 meter square and seat an approximate of 40 guests. This location will feature its own originality both in merchandising and building design. The positioning will be in strategic parts of town most frequented by tourists and teenagers, especially along roads that lead to Newark, LaGuardia and JFK airports. This will ease customer transportation and act as a one stop shop for customers due to the proximity to the airport. The same location is exceptionally positive and most progressive in development. Our restaurant will also be a hub for socializing where individuals from various backgrounds will meet to catch up while dining. To attract traffic, a music system will be put in place so as to attract youthful people, playing different local tunes as various shades of light on the ceiling would provide the ambience and mood for romantic dinners. There will also be an outdoor amusement station for kids with bouncing castles and merry go round, swings and a Ping-Pong table. Most definitely the Far Eastern food section will be designed in a pagoda-like structure erected as part of the building.
Business Requirement
Startup requirement
To begin with, we are going to rent an outlet at the target location so as to reach a larger traffic. Startup capital will be financed through Zhou Ye’s accumulated investments.
Start-up Expenses
Construction and design $50000
Kitchen ware and cookeries$10500
Furniture and Interior design$20000
Ingredient supply$8000
Legal fees$1500
Rent (6 months New York)$60000
Packaging$30000
Additional expenditure (adverts, promos et al$8000
Contingency $20000
Total$208000
From the research report, we will require an average of $250000 to set up the restaurant in a strategic location in New York. We expect to start reaping profits after the first three years of set u...