The Marketing Analysis of Alibaba Group Holding Limited

"Marketing Analysis Project

The marketing plan paper is designed to have students directly apply the concepts and terminologies learned in the course. The focus of this paper is analyzing a firm's product offering from a marketing perspective, and to offer recommendations based on this analysis. This paper is required to be at minimum 10 pages double spaced in length not including references, appendices or cover page. "

This is the paper of the principles of marketing course.

Thanks for your help!