Advertisement presentation. Communications & Media Speech Presentation

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Advertisement Presentation
DHL is an international courier service company operating in more than one hundred countries. The song in the TV commercial presented here is the song of titled “Ain’t No Mountain High Enough…” by Nickolas Ashford and Valerie Simpson. The rhetorical context of the song is to communicate to the audience how DHL Company goes about delivering its services to its clients.
The primary audience of the TV commercial is current and potential clients in the market in need of courier services. The theme of the song is that the client does not have to go looking for DHL. The phrases
“If you need me, call me
No matter where you are
No matter how far…
Just call my name…”
The phrases above show that nothing can keep DHL from reaching its clients. The soul-lifting R&B song shows the determination spirit and passion of DHL Company. The company is willing to climb mountains, go through valleys and cross rivers to reach every customer in any place at any time. The purpose is not only to purchase DHL services, but also long-term relationship with the client. The soul-soothing song comforts frustrated client to relax because DHL is readily available to take the frustration away.
The TV...