Volvos Target Audience

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Volvo’s Target Audience
Primary Target Audience
Most of the primary Volvo customers come from the United States of America since Volvo has a broader market in the country standing at approximately 29% CITATION Sar13 \l 1033 (Sarah). The target audience is individuals aged between 45 and 60. The age bracket is due to the widespread brand image perception that Volvo is the safest car to drive. The primary target audience is also rich and has families as Volvo cars are spacious without the inevitability of SUV size, comfortable and resistant to high temperatures. Volvo’s primary target is typically rich, not flashy successful and educated men. The hobbies of the main audience include hiking as the brand is associated with individuals who make vacation choices in hilly destinations. The users are described to have hillbilly hick hobbies. The reason the brand is suitable for hiking in places with rough terrains is that it is safe and emits low amounts of carbon dioxide (Jansson 34).
Secondary Target Audience
Most of the secondary target audience for t...