Voting for Town’s Drainage System Fund

[Student Name]
[Student Identification Number]
SP180 Principles of Public Speaking
Assignment 5: Audience Analysis and Outline
[Date of Submission]
AUDIENCE ANALYSIS
Voting for Town’s Drainage System Fund

Local workers and landlords or property owners in the city, of various ages and genders, are expected to be among the audience.

Audience Demographics (see pages 58-62 in textbook)

For five or more of these demographic criteria, complete the two columns on the right.

Criteria

Describe your audience based on the criteria in the left column

How might you tailor your content to appeal to your audience?


Average age

Thirty-five years

Providing a brief history and highlighting how the drainage system might be improved


Age range (youngest – oldest)

Eighteen to sixty-five years

Making a succinct and convincing statement.


Generational group (choose from Traditionalists, Baby Boomers, Generation X, and/or Millennials?)

Millennials and generation x.

Discussing their relevant field and how drainage difficulties have impacted it.


The proportion of males and females

3:1 female and male respectively.

Discussing their relevant field and how drainage difficulties have impacted it


Relational arrangements (choose from married, single, divorced, and/or domestic partnership?)

Mixed up relational arrangement.

emphasizing a specific field that has been impacted by a drainage system


Cultural groups and in what proportion

Latin Americans, African Americans, white Americans, and others.

Give examples of the negative consequences that the drainage system has had on society.


Socioeconomic composition

The majority have attained tertiary level education with middle-income earners

Give examples of the negative consequences that the drainage system has had on society.


Occupations

Business persons and civil workers

Discussing the impact of drainage on their working and commercial environments.


Religious groups

Protestant, Catholic, and others

linking the speech to their religious beliefs

Audience Attitudes (see pages 62-63 in textbook)

Complete the two columns on the right.

Criterion

Describe your audience

How might you tailor your content to appeal to your audience?


Choose from the following: Highly favorable, mostly favorable, neutral, mostly unfavorable, mostly unfavorable

Mostly favorable

Use items they are familiar with as an example.

Audience Expectations (see pages 63-64 in your textbook)

For three or more of these audience expectation criteria, complete the two columns on the right.

Criteria

Describe your audience

How might you tailor your content to appeal to your audience?


Is their attendance mandatory or voluntary?

Voluntary

Use attractive language


What do they know about your topic?

They know the kind of drainage they have in the town

Use items they are familiar with as an example.


What do they think about you?

The solution provider to their problems

Communicate as if you are one of the people who have been affected.


What is the history of your audience as a group?

They have previously participated in public voting for community developments

Use kind language.


What is the program surrounding your speech?

Drainage System Fund

Discuss the importance of the drainage system.

NOTE: This Audience Analysis Worksheet was...