Audience Analysis and Outline: College Graduates

[Student Name]
[Student Identification Number]
SP180 Principles of Public Speaking
Assignment 5: Audience Analysis and Outline
[Date of Submission]
AUDIENCE ANALYSIS
The importance of hard work after college

The audience consists of college graduates who are finishing their tertiary education and joining the workforce.

Audience Demographics (see pages 58-62 in textbook)

For five or more of these demographic criteria, complete the two columns on the right.

Criteria

Describe your audience based on the criteria in left column

How might you tailor your content to appeal to your audience?


Average age

The average age of the college graduates is 22 years.

I would focus on using simple, and respectful language to build trust.


Age range (youngest – oldest)

The age range of the college graduates is 20 to 25 years.

I would focus on relevant topic issues and use humor to build rapport.


Generational group (choose from: Traditionalists, Baby Boomers, Generation X, and/or Millennials?)

The generation group of college graduates is Generation Z.

I would focus on being relatable such as by using anecdotes to show the audience that I trust them and view them as equals.


Proportion of males and females

The target audience is equally gendered.

I would focus on using gender-neutral to avoid offending anyone.


Relational arrangements (choose from: married, single, divorced, and/or domestic partnership?)

A few college graduates are married or in some form of domestic partnerships while others are single or divorced.

I would focus on topic issues that apply to all types of relational arrangements to avoid some people feeling left out.


Cultural groups and in what proportion

The target audience is culturally diverse although the significant cultural groups are African American and Latino.

I would focus on a few topic issues that reflect the challenges some cultural groups face in gaining employment to ensure they feel heard and represented.


Socioeconomic composition

The target audience is composed of individuals from all socioeconomic classes although a significant number come from lower-class backgrounds.

I would focus on a few topic issues that reflect the challenges college graduates from lower-class backgrounds face in achieving social mobility after college.


Occupations

The college graduates are yet to officially join the workforce although a few may be working odd jobs to sustain themselves or have part-time jobs and businesses.

I would focus on topic issues that apply to every occupation, including those who are yet to gain employment. The topic of hard work applies to all occupations regardless of current occupation status.


Religious groups

The college graduates are of different faiths. A few may identify as atheists.

I would focus on secular topic issues that apply to everyone irrespective of their creed.

Audience Attitudes (see pages 62-63 in textbook)

Complete the two columns on the right.

Criterion

Describe your audience

How might you tailor your content to appeal to your audience?


Choose from the following: Highly favorable, mostly favorable, neutral, mostly unfavorable, mostly unfavorable

The...