Presentation

Coffee Shop Franchise Name Instructor Institution Date Understanding the business environment of a given place is usually key to opening one there. Ottawa is a cosmopolitan area, with people from all walks of life and various preferences. This is a prime area to open up a franchise business, thanks to Local Lion Coffee Shop. For this impending franchise to be a success in Ottawa, it is imperative to analyze the local market in terms of the target customers and the marketing strategy that should be employed thereof. For a business startup, identifying the target customers entails suiting the cost and quality of its products to the nature of the clientele in question. When it comes to the target customers, Ottawa as initially noted, is ...