The Concept Of Spreadable Media Chapter 4 Response

Spreadable Media
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Spreadable Media
Introduction
The concept of spreadable media lays a framework aimed at distinguishing the modes through which content is distributed in the broadcast paradigm and the informal transactions that foster its circulation among commercial and non-commercial players in the market. According to Jin and Yoon (2016), the participatory culture upheld by a wider range of media users upholding varied platforms presents multiple avenues through which individuals are enabled to take information in their own hands then propagate it by the use of social networks. Jenkins Ford and Green (2013) explain that the informal spread of information depicted by these forms of media could be solicited by producers in the industry as an avenue of fostering their transactions or may take alternative fashions that are considered as piracy. However, the participation of audiences in the process of enhancing the circulation of the content produced by the media based on their unconscious activities plays a crucial role in fostering the creation of enhanced visibility, and responsiveness. I would attribute this position to the fact that the content under consideration encounters individuals and social platforms that are potentially concerned with fostering further interactions with the originators of these pieces of information and ideas. As a consequence, spreadable media is highly concerned with the nature of value that is generated from grassroots circulation of the content generated by the media and the ways through which different players in this sector are reconfigured to aid in the advancement of the local intermediaries.
The issues of controversy and relevance play a significant role in determining whether the content under consideration is optimally spreadable. While a participatory culture acts as the vehicle...