Target Corporation Advertising Strategies Are Efficient And Unique

Outline
1 Introduction
Thesis statement- Target Corporation advertising strategies are efficient because they are
* Unique
* Cost efficient
* Suits target market characteristics
2 Writers position
* Unique
* Cost efficient
* Suits the target market characteristics
3 Summary of opposing views
The target corporation strategies are not efficient because they
* Target no specific market
* Are not used strategically
4 Writers response to opposing views
5 Conclusion
6 References
Argumentative Essay
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Introduction
Target Corporation is the second biggest general retailer in the US with over 1800 stores. George Dayton founded the corporation, and it is headquartered in Minneapolis. The corporation is significantly known for its edgy products, unique store designs, and philanthropy nature. Additionally, the corporation is known for its excellent customer services and continued innovations. The corporation has partnered with different merchandisers such as Michael Graves and Todd Oldham so that it can benefit from synergy. The corporation aims at ensuring that it wins the loyalty of the American population so that it can fulfill its primary purpose of enhancing sales and profitability.
The corporation has dramatically transformed from a dormant department store enterprise to one of the US most aggressive retail brands. To that end, the corporation is able to thrive and coexist profitably with Walmart, which is the leading general merchandise store in the US. The corporation is performing spectacularly well, and its revenues have perpetually increased over the past years. The success of the corporation can mainly be attributed to the clever and the eye-catching advertising strategies it employs to create product awareness among potential customers. The strategies have been quite effective in convincing potential customers that their products are worth their attention. Moreover, the strategies have positioned the corporation as a high style brand, and they have significantly aided in attracting new customers and retaining the new ones (Barwise and Meehan). Some of the strategies employed by the corporation include the social media marketing strategy where they advertise their products on the social media platforms. The corporation also uses other advertising strategies such as sponsorship advertising and social content strategy.
The utilization of effective strategies is very effective because the profitability of an organization greatly depends on them. The choice of marketing strategies is what makes the difference between successful enterprises and those that fail (Barwise and Meehan). Consequently, companies should ensure that they have the right team that will be involved in the selection of advertising strategies so that its performance is not put on the line. Coming up with lucrative advertising strategies is quite a herculean task hence companies should actively participate in the process and also invest a lot of time, patience, and finances to make the process a success. Many advertising strategies can readily aid in creating product awareness. Nonetheless, companies should ensure that they use advertising strategies that will not only create product awareness but also create it to a large number of individuals. Various factors should be put into consideration when selecting the strategies so that they can be made effective in the ever-changing marketplace.
Target Corporation utterly understands that having the right strategies requires effort and it should be assumed an easy task. For that reason, the corporation is performing exemplary because of its proper choice of advertising strategies. It perfectly understands that if it wants to elevate its sales and profits, the advertising strategies used should be effective so that potential customers can be fully aware of the products it offers. Its advertising strategies have successfully promoted its products and have also made a high number of American customers to be convinced that the target corporation products are ultimate (Barwise and Meehan). The advertising strategies of Target Corporation are efficient because they are, persuasive, maintain a maximum reach, cost-efficient, and suit the needs of the target market.
Writer’s Position
Target Corporation advertising strategies are effective because they are persuasive. An advertising strategy must be persuasive if organizations want to get the attention of the target market. Getting the attention of potential customers is quite an uphill task, and for that reason, organizations should ensure that they use advertising strategies that have the capability of cutting through all the other others things that are trying to get the potential customers attention as well. Target Corporation has significantly tried to keep their advertising strategies quite persuasive to get the attention of many potential customers. For instance, the corporation has a commercial that features a man, a woman, and a child displaying the corporation’s trendy clothes (Wilson). The commercial is eye-catching, and the colors used are quite thrilling. The advertising strategy has a persuasive effect, and therefore the target market can easily be convinced that the corporation’s apparel products are the best and they should buy them. Every organization should, therefore, ensure that the advertising strategies they are employing are persuasive enough to win the attention of the target market.
Moreover, the Target Corporation strategies are effective because they maintain a maximum reach. An organization should use an advertising strategy that is capable of creating product awareness to a broad customer base. It should reach a maximum number of potential customers for it to be considered effective (Malhotra). The marketing strategies employed by Target Corporation have managed to create product awareness to a large number of individuals who might be likely customers at one time. For instance, they use the social media advertising strategy where they advertise their products on the social media platforms.
Social media platforms are dramatically used by individuals thus when a company places advertisements on these platforms, it becomes certain that the advertisements reach an excellent number of people (Malhotra). The corporation also advertises its products on other advertising channels such as radio and television. It is evident that a high number of people have televisions and radios at their homes. Consequently, the advertisements reach a large number of people. We can, therefore, establish that the advertising strategies used by the Target Corporation are effective because they reach a maximum number of potential customers.
Target Corporation advertising strategies are also effective because they are cost-efficient. The concern of economy is present in every form of expenditure and advertisement is no exception to the rule. Therefore, organizations should ensure that the advertising strategies employed to create product awareness are cheap so that money used on advertisements can prove economical. Target Corporation uses cheap but effective advertising strategies. For instance, it advertises on social media platforms, TV, and radio (Belock, et al.). The advertising channels are not as expensive as when one is advertising on billboards and magazines. The company also uses sponsorship advertisement where they pay some amount of money to be associated with an event so that they can get their name out there and be viewed as a participating member of the community. The advertising strategy is not very expensive, yet it has yield very positive results for the company. To that end, the advertising strategies of the corporation are termed efficient because they are inexpensive but very effective.
Finally, the target corporation advertising strategies are efficient because they suit the needs of the target market. When selecting advertising strategies companies should ensure that the strategies meet the needs of the target market. Most companies place their focus on their needs, preferences, and values when choosing advertising strategies instead of focusing on the customers’ needs. Nonetheless, Target Corporation is well informed about the significance of focusing on the potential consumers’ needs when choosing advertising strategies thus ...