PART A: Market Research Report: Individual Project Research Paper

Research Paper Instructions:

See document attached. I am a business marketing student. I like companies like Victoria's Secret, Pink, Adidas, Nike, etc. I really need this done before 2pm on Monday, please!

	Due Date		Due Date
Part A: Market Research Report	March 2, 2020	Part B: Portfolio Report & Presentation	April 6, 2020
		See separate instruction sheet
*Early submissions are acceptable*

PART A: Market Research Report: Individual Project

DUE DATE: March 2, 2020

MARKS: 15%

SUBMISSION: VIA BLACKBOARD

Now that you have done some self-assessments and feel more confident about your achievements and strengths, it’s time to do your market research.

Background

Researching the market will help you understand the market segment you are interested in for your career. You will use a systematic and targeted networking process to help you define your key strengths for the market and where your best opportunities lie. The market intelligence you gain will help you see connections between the needs of the marketplace and your capabilities, that is, to describe the match between the buyer (a potential employer) and the seller (you).

Gathering market intelligence is a three-step process (Right Management Associates, 2004).

You must:

a) Decide which industry segments or options to explore

b) Create a target company list

c) Locate sample job descriptions of positions that interest you

The Assignment

Activities	Evaluation
Formatting & Style	2 marks
The Industry – (Written in your own words)	6 marks
Select an industry you are interested in working within upon your graduation Write a short description (1 paragraph) about the industry Develop a target company list (6 companies) for the industry Prepare a short summary of 2 companies from your list Locate a sample job description from each of the 2 companies you have explored	Includes all required information (2) Demonstrates knowledge on the industry and companies (4)
Informational Interview	7 marks
Develop 8 – 10 informational interview questions Conduct an interview with one of your network contacts. Ideally you should interview someone in your chosen industry and one of the companies you explored in your report but if that is not possible, it is OK. Remember this is NOT a job interview!!!! Submit your questions and the answers obtained from the interview Explain, in half a page, what you learned from this informational interview that will help you in your full-time job search when you graduate from College. Tell me if you got any referrals.	8 – 10 strong informational interview questions, including responses from your interview (4) Name of person you interviewed (0.5) Paragraph outlining your learnings from this informational interview (question is above) (2.5)

Research Paper Sample Content Preview:

Student’s Name
Professor’s Name
Course
Date
Market research Report
Adidas Company Description
Upon my graduation, I am interested in working with Adidas Company, whose headquarter is located in Herzogenaurach in Germany. The Company deals in manufacturing and supplying a range of sports equipment, footwear, and sports shoes for games. Notably, the Company was founded by Adolf Dassler and his brother Rudolf in July 1924, yet currently contains over 100 subsidiaries with a focus on particular markets across various nations (Zhang, Huang and Nauright 85). Compared to other business entities, Adidas has had various rivals as far as gaining a larger market share is concerned. In that case, Adidas has always used strategies of sponsoring sports participants and tournaments with the intention of outstanding its competitors.
Target Company List
Reebok
Nike
Puma
Under Armour
Gatorade
ASICS
Puma and ASICS Summaries
Puma is one of the multinational sports companies based in Germany that was founded by Rudolf Dassler in 1924. The designs develop, and supplies; men and women sports equipment, footwear, and sports shoes. The market share of Puma declined due to its poor brands until the one to four was initiated by the CEO Jochen Zeitz. As a result, Puma’sbrands became the most desirable in the market, hence giving it a competitive advantage as compared to the competitors (Zhang, Huang an...

Updated on January 26, 2024

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