Media Production Exercise. Representation of Body Positivity in Media

For this exercise, students will be broken up into small groups and collaboratively produce an original piece of media based on one of the following categories:



a) a mashup of existing media that provides some critical commentary about media

b) an experimental collage using originally produced images and/or sounds

c) a combination of a & b

( you do not do that)



THIS iS THE TASK THE WRITER SHOULD DO:



In addition to the completed group project, each individual student should write a 1-page reflection paper (worth 5 points)- THIS iS THE TASK THE WRITER SHOULD DO:



THEME/TOPIC BEING DISCUSSED:

Representation of body positivity in media

*consider intersectionality (of race, maybe age also) within representation



FORMAT OF PROJECT:

Video, comprised of video clips and or images from news, advertisements, people talking about this issue, etc.



ADVERTISEMENT CAMPAIGNS AND REPRESENTATION IN ADVERTISING

https://www(dot)youtube(dot)com/watch?v=f_vp-pOdZmQ - lady gillette old ad



https://www(dot)youtube(dot)com/watch?v=OuvTszFZlVI --- beyonce flawless video (could use beginning of video)



Positive Ad campaigns:

* Hanes “every bod” https://www(dot)youtube(dot)com/watch?v=ONhS1dry0lg





Calvin Klien underwear ad - https://www(dot)youtube(dot)com/watch?v=c5yKoVXTAVY





Just for Men https://www(dot)youtube(dot)com/watch?v=z6X6piQ542A





* Billie (razor) company https://www(dot)youtube(dot)com/watch?v=P4DDpS685iI https://www(dot)youtube(dot)com/watch?v=XYsacX9LwSw





Always “Like a Girl” campaign - https://www(dot)youtube(dot)com/watch?v=XjJQBjWYDTs#action=share





Negative Ads or companies that aren’t creating positive change



https://adage(dot)com/article/special-report-super-bowl/most-sexist-super-bowl-ads/311835 - list of sexist ads if we need more



https://www(dot)youtube(dot)com/watch?v=5xJI4zYR5o8#action=share - bianco footwear “equal pay is not enough”





https://www(dot)youtube(dot)com/watch?v=wwVx8S6XEXs&feature=youtu.be - yorkie - man fuel for man stuff





Old Spice playing into stereotypes https://www(dot)youtube(dot)com/watch?v=owGykVbfgUE



https://www(dot)youtube(dot)com/watch?v=L7v1RkN7Oe4&has_verified=1