Whole Foods

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WHOLE FOODS
Whole foods industry is a fast growing industry in the world today. This is because present generation has realized the importance of feeding on natural and organic foods. In this paper we will focus on World Foods Market as the case study in understanding these industries. The key points that will be explored will include the general company analysis, customer and prevailing competitor environment (Fabricant 5).
Whole Foods Market, Inc. stands to be the largest natural foods retailer in the US. This is an extensive company which has over 300 retail outlets in the States. It operates in broad product categories which include: grocery, meat and poultry, bakery, prepared foods, seafood, specialty (beer/wine/cheese), body care, floral and nutritional supplements amongst many others. The company in doing quite well in profit maximization and it continues to [-expand in installing more outlets. However, its growth is expected to level off after many years because of the steadfast growth of market competition (Paumgarten 41). This company is well managed but the present stock prices are expected to hike in the future.
The company bears a wonderful and focused mission in its operation in the market. The excellent statement reads as follows. That, they stand to actively support organic farming, employing excellent procedures for promoting agriculture and safe guarding farm workers and the environment. They also apply methods of safe guarding the environment by advocating other sources of energy as well as recycling outputted wastes (Thompson 4). To add on that, it is the core mission of the company to support food banks, sponsor neighboring events as well as contributing at least 5% of the total net profits of non-profit organizations.
The company has an outstanding vision statement quite different from many others in the world. The brief visionary statement reads; Whole Foods, Whole People, Whole Planet. This implies that the institutions vision goes far beyond a mere food retailer (Fabricant 24). The success in fulfillment of the vision is determined by customer satisfaction, team member excellence and happiness, more profit returns, improved environment status and larger societal support.
Let us now consider the wave the leadership of the organization has taken from its formation. This great company was started in the year 1980 with a capacity of 19 employees. It was founded in Austin, Texas by four business people who settled on making the natural foods industry a supermarket. The founders were John Mackey and Renee Lawson Hardy and their counterparts Craig Weller and Mark Skiles. The former were the owners of Safer Way Natural Foods and their counterparts owned Clarksville Natural Grocery. The organization picked so well and soon there was need for expansion (Mclaughlin, 30).
The management of the business decided to divide the whole organization into many subsidiary companies. Each company had to play management role of a given line of the organization’s products. The companies reached through this initiative included: Whole Food Company, Wellspring Grocery, and Bread & Circus amongst many others. Presently, the company manages more than 300 stores in North America and UK. The employees have grown from original 19 to about 54000 people (Paumgarten 57).
Something else to reckon is the distinguished culture of the organization. This company offers enormous benefits and friendly working environments which advocate for transparent books, transparent doors and transparent people. This organization is presently the world’s leading natural and organic foods supermarket retailer. The core philosophy of this company is to enjoy is satisfied and impressed customers. Again it is its key concern to uphold employee excellence and happiness (Mitchell, 20). The reason behind this is the simple belief that every employee is an effective progress contributor.
The company is unbeatable in developing wild worker experience and exposure. Working at Whole Foods Market includes: enjoying job as fan and not stress, earning advanced knowledge on natural and organic products, securing an opportunity to serve as you may like to be served and being advantaged by the numerous available opportunities to grow professionally and personally amongst many others (Mclaughlin 104).
To add on that, working in the team environment includes: developing efficient communication skills, frequent meeting to make vial decisions, appreciation of other people’s contributions, celebrating organization’s success and having as fan amongst many others. To sum it all, the market is committed to realizing unity of its vision about their bright future. This is realized through close appreciation of individual differences and diversities (Fabricant, 46). It is strongly held that community and commitment is a key principle in the entire management.
The culture of the organization can be summarized in a few statements. Firstly, it is ensuring the products sold bear the highest quality natural and organic products across the world. Secondly, it is celebrating the in maximum satisfaction and delight of royal customers. Moreover, it is a key concern to support team member excellence and happiness. In addition, in is of paramount significance to generate wealth through profit maximization and diversification of the organization. Furthermore, the enterprise is committed in supporting development amongst the neighboring communities (Mitchell 61). Lastly, the company is a key player in ensuring sustainable environment conservation.
In order to secure a diverse market of a given product, the organization must install high quality measures. This company operates a continuous process of evaluating quality in grounds of freshness, nutrition, appearance and taste. The quality standards follow various guidelines to achieve the best results. These includes the following: careful evaluation of every product to be sold, featuring food stuffs without artificial preservatives, hydrogenated fats, sweeteners etc, guided by desire of offering sumptuous foods, yielding fresh and fit foods for consumption, promotion of organically produced products and lastly providing foods and supplements that uphold health and fitness (Paumgarten 100).
Whole Foods Market offers a broad spectrum of wonderful products. Below is a discussion of a few of these products. Firstly, it offers whole foods market seduction bread. As the name suggests one is likely to be seduced by this good tasting seed bread. In its packaging, it includes: poppy seeds, sunflower seeds and pumpkin seeds. This bread on its own can make up a complete meal. As though that is not enough it is always spiced with good sliced cheese and tomatoes. The prevailing market price of this product is $4.99 for a loaf (Simpson 23).
Another product is the 365 everyday value strawberry frozen fruit bars. These entails natural frozen fruit bars packaged with fresh pieces of strawberry all around. This is a unique product because it contains zero cholesterol and supplies about 110 calories of energy. It goes for $2.69 per box which contains 4 bars (Thompson 6).
In addition, there are the whole foods market organic frozen mangoes. These are good tasting fruits which are un-comparable to none other. Fresh fruits are considered best in grounds of taste and nutrition. However, it is advisable to always go whole foods market if you have to consume frozen products. The frozen mango chunks feels very good when mixed into smoothies then used in making ice cream and mango sorbet. This product has attracted a market price of $2.49 (Zimmerman 22)
Moreover, this company also produces 365 everyday organic yogurt. This culminates to be one of the best products in Whole Foods Market. This is very rich product which bears no sweeteners or even additives. It is always very delicious if the consumer mixes it with honey or even bulk-aisle granola (Zimmerman 56). In the market today, it is going for $2.99 for every 32 ounces.
Lastly, another wonderful product which cannot be forgotten about is the whole foods market organic fettuccine. This product is 100 percent organic wheat pasta which stands out to be sumptuous in making. In addition to that it is a very rich source of protein. The preparation process may yield excellent results if the product is served with tomato basil sauce or even parmesan cheese (Simpson 55). The prevailing market price of this product stands out at $1.99.
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