Business Project On X- Infiniteproject Marketing Research

X- INFINITEPROJECT
Name
Class
Institution
Date
5. Customer segment
Target market
Our target customers will be schools and business organizations that utilize meeting facilities. These are also the same institutions that invest heavily on the conferencing form of operations, whereby most of their working is done through meetings, seminars, trainings, workshops and such. Writing is a crucial aspect of learning within the school environment. There is actually no form of official communication that eliminates writing in its roster. It is part and parcel of the formal and informal processes of the organization. The e-writing boards will replace the traditional writing class boards. The proposed e-writing boards are not only more cost effective and environmentally friendly, but also effective in class use. The benefits that will be brought by the e-writing boards makes them be readily embraced by learning institutions.
Furthermore, e-writing boards can also be utilized in meetings, organizations that provide meeting facilities such conferencing facilities and businesses that hold regular meetings within their facilities will also form the base of the target market for our product. They are usually used in these circumstances as a method of illustration.
6. Value proposition
The e-writing boards offer an efficient, cost effective and environmental friendly opportunity to utilize in making and taking notes. The boards are way cheaper when compared to the normal class/ meeting boards as it can be shared easily using other technological devices hence the notes made are not rendered unrecoverable once erased as in the case with normal boards. Value proposition is usually an important element as it ensures that the business has a cause.
E-writing boards offer an opportunity to use environment-friendly resources unlike the use of whiteboard or blackboard that require the use of felt pen or chalk respectively. Chalk does not only emit dust making it an environmental hazard but also its production process facilitates in the pollution of the environment. Furthermore, the plastic made from felt pen also forms an environmental eyesore when not recycled. The e-writing boards do not require the use of any of the above but would utilize a technological pen that would be reused for long .On the contrary actually, these papers are even bound to deserve on the environment.
The use of the e-writing boards presents an opportunity for a simple and easy technology; that can be utilized by anyone to utilize in facilitating passage of knowledge and information to stakeholders in education and different fields. The usage of the boards is more efficient as it is not complex in its usage.
7. Features of the e-writing board
I. Minimal resources required in its utilization
One can easily utilize their fingers or any other hard object to write on the e-board. This makes the e-writing board use fewer resources when compared to other normal writing boards that will require either ink or chalk for their functionality. Furthermore, the board is designed to use minimal resources as it does not require the use of electricity while writing; though it may be required while erasing what has been written. The board does not also require the use of paper hence saving on the resource.
II. Effective in usage
The e-writing board provides an effective writing alternative that is easy to use and does not produce residues in the process of using it. The board also gives an opportunity for a facilitator to erase whatever they have written with a click of a button.
Furthermore, the e-writing board is user-friendly in that its brightness and contrast can easily be adjusted to ensure that it suits the environment in which it is being applied. The flexibility of the e-writing board enhances its reliability as it can be utilized in any environment.
III. Smart saving and sharing of notes
The usage of the e-writing board will enable saving of notes easily as notes can be converted into documents for easy storage. The ability to save document is a good solution to help out students or individual who may miss out on a presentation either in school or official meetings. Converted documents can easily be shared with other electronic devices such as mobile phones and personal computers.
The ability to save and sharing documents makes the e-writing boards an effective necessity that will change the classroom experience to better as the facilitators including teachers will share their notes with learners; reducing the rate of distortion of notes that are rampant in other avenues. The e-writing board ensures that teachers embrace effective teaching strategies which will be beneficial to all learners hence ensuring that they have desirable outcomes.
8. Channels to reach the customers
The e-writing boards marketing model will adopt the target client approach. According to Hollensen (2015), focusing on the target client when introducing the product to the market is one of the effective and marketing cost friendly approaches. With our target customers being learning institutions and business organizations providing conferencing facilities, we will focus on different avenues that will ensure that we reach out to them effectively.
To reach to the learning institutions, we will utilize a multidimensional approach. Firstly, we wil...