The Cognitive Ability Between Kids and Adults in Fashion

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The cognitive ability between kids and adults in fashion
There is a striking difference between how children and adults dress. Children are more likely to choose brightly colored clothes themed on their favorite fictional characters from TV, movies, or books. On the other hand, adults are more likely to dress for comfort and reflect their mood, identity, and how they should be treated. But adults are able to use their more superior cognitive abilities like abstract thinking to comprehend and infer. Children rely principally on sensory experience for reflecting and acquiring knowledge, and they understand things directly or through audiovisual aids and other sensory inputs. These fundamental differences have driven two different multi-billion industries of clothing apparel targeting children and adults.
Kids are very visual, and most of the time, they are enticed by bright colors. In a study to understand how color affected a child’s emotional behavior, the study found out that children had positive reactions to bright colors (e.g., pink, blue, red) and negative emotions for dark colors (e.g., brown, black, gray)CITATION Chr93 \p 1 \l 1033 (Boyatzis and Varghese 1). The psychology behind this is mainly that kids perceive brighter colors better than fainter hues. To children, objects with brighter colors may seem more exciting and stimulating and the desire to interact with them. Kids like to pull on labels or images printed on their clothes which shows that they are more curious and want to interact with objects that stand out
Kids also like to dress in their parents' clothes. Kids learn by imitating adults. When a child sees their mother take a spoon and put it in her mouth, children are likely to try to do the same. This is the way children learn about how to interact with their environment. Parents may take toys and demonstrate to the children how to interact with them, and children do the same. Similarly, when it comes to clothes, children copy what the parents do. This included trying their high heels, shirts and attempting to fit in them. They may also do the same to capture their parents' attention. Parents associate such behaviors with children having ‘fun,’ and the behavior may come with a smile or praise from the parent. Such children may want to dress in adult clothes to receive a similar reaction from the parent. The desire to wear their parents’ clothes may also be a way to express the child’s imagination and creativity.
Children perform differently from adults in dressing up. Kids draw their dressing inspiration from the environment around them. For example, children who like watching cartoons are more likely to dress as their favorite characters. In a study to find ...