The Strategic Management of Royal National Institute of Blind

RNIB Strategic Management
Student’s name
Course
Professor’s name
University
City
Date
Table of Contents TOC \o "1-3" \h \z \u External Factors PAGEREF _Toc65076086 \h 3Political PAGEREF _Toc65076087 \h 3Economic PAGEREF _Toc65076088 \h 3Social PAGEREF _Toc65076089 \h 3Technological PAGEREF _Toc65076090 \h 4Environmental PAGEREF _Toc65076091 \h 4Legal PAGEREF _Toc65076092 \h 4Culture PAGEREF _Toc65076093 \h 5Management Style PAGEREF _Toc65076094 \h 6Financials PAGEREF _Toc65076095 \h 6Stakeholders PAGEREF _Toc65076096 \h 7Reference List PAGEREF _Toc65076097 \h 10
RNIB Strategic Management
The Royal National Institute of Blind is a U.K-based charity organization that offers help and support to blind people in the country since 1868 (RNIB 2021). This report analyses the current situation and challenges to the organization concerning its stakeholders. All external and internal factors have been considered in the analysis.
External Factors
Political
The charitable organizations with income more than 5,000 GBP need to be registered in the U.K. The charities act 2006 is used to regulate these organizations. The government has expanded and endorsed various policies to balance public and private services (Hyndman 2017). The regulations are used to increase trust and accountability in the sector and support these activities.
Economic
COVID-19 has hit the economy hard in significant economies, and the U.K is no exception. Around 22% of the population has lost jobs, and another 115 have reported the loss of income due to fewer working hours (Witteveen 2020). The shrinking of the economy can result in lower funds for RNIB, as people would have less disposable income to spare for charities. The government is also facing pandemic financial constraints, and public organizations cannot contribute significantly to charities either.
Social
People with disabilities do face bias in their daily lives. Around 50% of people in the U.K believe that blind people would struggle in their jobs, and around 44% admit they would be unsure about helping a blind person (Enei 2018). The social attitudes toward supporting the charitable organization are positive, although people are skeptical about these organizations' transparency and culture. The willingness to contribute is often affected by the personal factors of the donors. Many youngsters are willing to contribute as RNIB volunteers and consider the challenges faced by blind people in their daily lives (RNIB 2021).
Technological
Digital technology has enabled volunteer and social services organizations to run their operations more smoothly in a cost-efficient manner (Walker et al. 2020). The companies are using digital platforms to engage volunteers and raise funds. RNIB uses well-integrated digital channels to connect with patients, volunteers, and sponsors. The company also uses the latest technology to provide services, e.g., it has an extensive collection of digital tools to facilitate blind people, including the telescopic cane, talking book player, and audio labellers. (RNIB 2021).
Environmental
RNIB has been involved in developing homes for people with eye-related learning disabilities with sustainable options.
Legal
The Equality Act 2010 and Discrimination disability act 1995 require equal treatment of people with different abilities and demands the public sector entities to make their websites accessible by all people. RNIB supports its community and encourages people to use its RNIB Sight loss advice service (RNIB 2021).
Factors including government policies, technological advancements, and local regulations are in favor of the organization. The economic challenges and public social attitude are the most significant stakeholder concern for which the organization needs to create transparency and economic efficiency. Charitable organizations' reputation and financial efficiency significantly impact people's giving behavior (Peng, Kim, and Deat 2019).
Culture
The organization does have a proper structure and mechanism for governance. It has functional areas of all central departments including Finance, Marketing, Customer support, I.T. and H.R. The company hires permanent staff and provides long-term benefits to their staff, including pension schemes and medical benefits. RNIB provides free eye checkups and travel allowances to its staff members. The organization also hires many volunteers to help in operational facilities (RNIB 2021). The organization has a democratic governance style with trustees employed for 03 years, and extensions are given based on their performance evaluated by other board members. The organization has undergone significant board structure and regulation changes. The organization has responded by changing its internal structure and appointment of new CEO Matt Stringer in 2019. The control of and involvement of trustees has been increased, and a Governance, Transformation, and implementation group have been formed to increase compliance with regulatory bodies.
The management structure consists of several women, including the current chair holder of trust, Eleanor South wood. There is little to no representation of minorities, including Asians, Blacks, and people with minority religious groups, in its management structure (RNIB 2020). RNIB has used internal resources and external consultation to formulate clear objectives and strategies for running organizations after struggling with internal issues regarding organizational goals and objectives (Butler and Wilson 2015).
From the perspective of stakeholders, both internal and external, the organization would be better if it would diversify its board structure and include other ethnic representatives to have a clear understanding of their unique problems. The culture of transparency would be beneficial for the financial performance of the company as well. It received 95.9 million GBP in the current year compared to 106.3 million GBP in 2019 (RNIB 2019). In addition to the pandemic, the governance issues could be one reason for receiving fewer funds. The company needs to improvise the corporate governance model for better performance. Selecting an appropriate management system that would fit the business model of the company is an important step of strategic management (Ansoff et al. 2019).
Management Style
The management style of the organization is democratic and focu...