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Alibaba Group in E-commerce

Research Paper Instructions:

You are required to examine in detail the latest available annual financial statements of a chosen company / Group of Companies to provide an in-depth analysis of its financial performance. This will normally be a company quoted on the Hong Kong, Shenzhen or Shanghai stock markets.



If you are in any doubt as to the validity of you chosen company please consult with the module tutor, preferably before the end of the taught phase of the study block.



The analysis should look at the liquidity, solvency, profitability and efficiency as evidenced in the company’s latest annual financial statements and relate these to the underlying operational performance.



You may wish to cover the following issues



1. Relevant general economic trends and details of the market in which the business operates

2. Performance compared with its competitors

3. Possible future performance, problems or issues as identified by your analysis



Good answers will draw information from throughout the financial statements as well as use press comment, analysts’ reports and share price information to provide a comprehensive critical analysis of the sustainability of the organisation’s financial performance.



I chose Alibaba Hong Kong Stock as the stock to be analysed. Already calculated all ratios, see attached Just google search its 2019 quarterly report and analyse based on the report. Another good website to look up all key information is aastocks.com.



Attached is what I started with, just based everything that you are going to write on what I started with.



Calculated ratios is attached, see word docs to continue with this post module assignment. Analyse calculated ratio is what he wants to see.



 



 



Writing your PMA: Advice for WMG’s Postgraduate Students



 



As a postgraduate level student in WMG you may have some concerns about your ability to write at the high standard required. This short guide is intended to provide general guidance and advice. It is important that if you have any questions you discuss them with your module tutor. Remember, in writing your PMA you need to meet the expectations of the reader and university.



 



A good PMA generally requires you to answer the question and to include



 





  1. A title, with your student number, module, lecturers name and any other documentation required by the university


  2. A contents page and if appropriate, an abstract.


  3. An introduction which acts as a ‘map’ to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved. At this point it is usually helpful to paraphrase your conclusion.


  4. Evidence of an appropriate level of background reading of relevant texts


  5. Evidence of systematic and clear thinking, indicative of good planning and organisation


  6. Writing which makes sense, is clearly and carefully presented (proof read and grammar checked)


  7. A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.


  8. High levels of accurate academic referencing.


  9. A logical and well-defined structure with headings and subheadings.


  10. Clearly labelled and well-presented diagrams and other graphics that are discussed in the text


  11. Adherence to usual academic standards including length and a timely submission


  12. A reference section in which every source that is cited in the text is listed.




 



Where to get help:



 





  1. Talk to your module tutor if you don’t understand the question or are unsure as to exactly what is required.


  2. https://moodle.warwick.ac.uk/




Study skills and Research Methods Moodle site – we have a lot of resources on this website with workbooks, links and other helpful tools.





  1. https://warwick.ac.uk/services/skills/academicwriting/




The university Academic Writing centre provides workshops and useful tools to help you in all aspects of your work.





  1. https://moodle.warwick.ac.uk/course/view.php?id=32063§ion=1




Plagiarwise, the university’s site to help you to reference properly





  1. https://warwick.ac.uk/services/wss   Wellbeing support services


  2. https://warwick.ac.uk/services/library/students/your-library-online/ 




Numerous online courses provided by the University library to help in academic referencing, writing, avoiding plagiarism and a number of other useful resources.  



 



 



 



 



 



Post Module Assignment Submission form



 



 



 



 



                        MODULE TITLE:          Financial Analysis & Control Systems



 



                        MODULE CODE:         (01HK)



 



                        MODULE DATES:        9th to 13th March 2020 (Weekday Mode 1)



 



                        STUDENT ID NUMBER (name not required):



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



POST MODULE ASSIGNMENT



 



 



Answer either Question 1 or Question 2.



 



Marks are awarded on the basis of 70% for content, 30% for effort and presentation.



 



Word limit 2,500 words in total (excluding Appendices)























 
   



 



 



Question 1



 



Critically appraise the costing system, budgeting system or project appraisal system which is currently used by your organisation.  This could be at the strategic level, business unit or operating area as appropriate.



 



You are required to:-



 



a)             Analyse the chosen system



b)            Consider how it could be improved by adopting another methodology which you have covered in this module.  You are required to justify your chosen alternative method



 



 



Question 2



 



You are required to examine in detail the latest available annual financial statements of a chosen company / Group of Companies to provide an in-depth analysis of its financial performance. This will normally be a company quoted on the Hong Kong, Shenzhen or Shanghai stock markets.



 



If you are in any doubt as to the validity of you chosen company please consult with the module tutor, preferably before the end of the taught phase of the study block.



 



The analysis should look at the liquidity, solvency, profitability and efficiency as evidenced in the company’s latest annual financial statements and relate these to the underlying operational performance.



 



You may wish to cover the following issues



 





  1. Relevant general economic trends and details of the market in which the business operates


  2. Performance compared with its competitors


  3. Possible future performance, problems or issues as identified by your analysis




 



Good answers will draw information from throughout the financial statements as well as use press comment, analysts’ reports and share price information to provide a comprehensive critical analysis of the sustainability of the organisation’s financial performance.  



 



 



You may not choose one of the companies covered in the In-module presentations. 



 



 



Learning outcomes assessed in this assessment are:



 









































Learning outcome





Interpret the basic business accounting statements



 





Differentiate between the different methods of measuring financial performance within a business



 





Critically analyse financial data to generate further information 



 





Provide a critical interpretation of the relationship between the operational performance of a business and the financial measures of the business





 



 



 



 



 



DEADLINE:



 



To be submitted electronically in ONE file (instead of separate files) in supported types (e.g. MS Word, Acrobat PDF, Postscript, Text, HTML, WordPerfect (WPD) and Rich Text Format, and maximum file size is 40MB) electronically using the appropriate web-form via Tabula BEFORE 12:00 noon UK time on Friday 24 April 2020.



 



 



If assessed work is submitted late, the following penalties will be incurred:





  • Penalties for lateness may be applied at the rate of a 5 marks deduction per University working day after the due date, up to a maximum of 10 working days late. After this period the work may be counted as a non-submission.




 



[NB for students who started their course prior to 1 August 2019, a 3 marks deduction per University working day applies.]



Note - submission after the deadline time on the submission day will count as 1 day late



 



 



 



 



 



 



 



 



 



 



 



Complete your assignment from here (heading styles have been set up to assist you in this work) (Delete the instructions before you save and submit your work):



 



MODULE TITLE



 



Table of Contents



1          Heading 1 – Suggested that you use this for each Question answered.................. 5



1.1       Heading 2 – suggested that you use this for each sub-heading in each question answered         5



1.1.1    Heading 3 – you may use this heading as appropriate........................................... 5



 



Enter a page break here and between each question



 



1           Heading 1 – Suggested that you use this for each Question answered 



 



1.1         Heading 2 – suggested that you use this for each sub-heading in each question answered 



 



1.1.1        Heading 3 – you may use this heading as appropriate 



 



Published Accounts



Group presentation (assessed for 30% of the total mark)



Your task is to summarise briefly your company's group performance and present your conclusions to your fellow members of an ‘Investment Club’ some of whom have little or no previous financial expertise.



(As part of your research you will find consideration of some of the following questions appended should be beneficial.)



 You are strongly advised to:



 1) Consider the whole Company as a team.



 2) Allocate areas for each Team Member to investigate e.g. Profit-Liquidity  



 3) Consolidate findings & prepare Team presentation        



 Your report should include suitable ratios and any other appropriate evidence to substantiate your conclusions. 



Your presentation to Club Members should last no longer than ten minutes before   they are given the opportunity to question you.



In addition, you will be expected to ask questions of the other Club Members reports based on your experiences of own company analysis with particular emphasis on future strategy.



Assessment criteria





  1. All members of the group will receive the same mark


  2. Each team will give a 10 minute presentation, with five minutes for questions after that. These timings will be strictly observed.




Presentations will be assessed on the following basis































Content





15 marks





Highlights of key figures and performance



Application and use of ratios



Overall recommendation





Effort and Presentation





15 marks





Presentation skills



Use of diagrams etc.



Balance and length of presentation



Logical flow/ structure





 



 



The following is a suggested approach, which will start to highlight issues with the financial statements



General review



Review the Income statement, balance sheet and cash flow statement





  1. List five “good things” about the performance




  1. Had a successful listing on the main board of the Hong Kong Stock Exchange




With top- line revenue growth of 38% year-over-year and adjusted EBITA growth



Of 37% year-over-year





  1. Annual active consumers on China retail marketplaces reached 711 million, an increase  of 39 million over September 2019


  2. Income from operations was RMB 39,560 million, an increase of 48% year-over-year.                  Adjusted EBITA, a non-GAAP measurement, increased 37% year-over-year to RMB 55,880 million ( US 8,027 million).


  3. Adjusted EBITA for core commerce was RMB 58,075, an increase of 26% year-over-year. Our marketplace-based core commerce adjusted EBITA, a non-GAAP measurement, increased 22% year-over-year to RMB 66,371 million (US$9,534 million).


  4. Net cash provided by operating activities was RMB 96,505 million and non-GAAP free cash flow was RMB 78,279 million( US$11,244 million)


  5. For cloud computing business, the Adjusted EBITA margin for 2019 is lower than 2018 even though income from operations have Increased. This means the share-based compensation have taken a huge portion on revenue


  6. Adjusted EBITA loss in the quarter ended December 31, 2019 included impairment charges on licensed copyrights of RMB 2.1 billion ( US$302 million), compared to RMB 2.8 billion in the same quarter of 2018. How come the impairment charges on licensed copyrights cost 2.1 billion?


  7. Product development expenses have increased drastically from 2018 to 2019, year over year revenue made a loss of 1%


  8. Sales and marketing expenses have increased from 2018 to 2019, thus year over year revenue made a loss of 1%


  9. Ant financial share-based awards granted to our employees have decreased year-over-year




  1. List five areas of concern about the  performance




 





  1. List five areas that may require further investigation




  1. Why did Alibaba made a payment of 2.1 billion for impairment charges on licensed copyrights fee


  2. Cloud computing segment kept on making a loss, what’s the reason behind it?




 



 



 



Income statement



 





  1. Has the level of sales increased or decreased and by how much?




               Yes, by 44,178,000,000. A 38% year over year change



 



 





  1. Has this change in sales been reflected in the various levels of profitability?




 









































































































































           


 





This year





Last year





Change





% change



 


Gross profit (if disclosed)





185,532,000,000





132,027,000,000





53,505,000,000





40.53%



 


Gross profit %





482%





438%





44%





10%



 


Operating profit





20,257,000,000





14,316,000,000





5,941,000,000





41%



 


Operating profit %





53%





48%





5%





11%



 


Profit before tax





36,567,000,000





50,662,000,000





-14,095,000,000





-28%



 


Profit before tax %





31%





31%





0





0%



 



 





  1. Have there been any major changes in the level of expenses disclosed?




Operating profit have increased by 41% year over year



 



 





  1. Review the management discussion and analysis sections for reasons for the above changes




“ In the quarter ended December 31, 2019, net cash provided by operating activities was RMB96,505 million (US$13,862 million), an increase of 49% compared to RMB64,898 million in the same quarter of 2018. Free cash flow, a non-GAAP measurement of liquidity, in the quarter ended December 31, 2019 increased by 52% to RMB78,279 million (US$11,244 million), from RMB51,373 million in the same quarter of 2018, which was primarily due to our robust profitability growth as well as a decrease in capital expenditure spending and an increase in annual service fee deposits from merchants. A reconciliation of net cash provided by operating activities to free cash flow is included at the end of this results announcement.”



 





  1. Review segmental information to highlight which divisions or products might be responsible for the changes highlighted above




      “11.11 Global Shopping Festival, During the festival, Alibaba Cloud provided a highly scalable, reliable and secure public cloud infrastructure that handled a single day GMV of RMB268.4 billion (US$38.4 billion). Its public cloud infrastructure and technologies enabled Alibaba Group to process over 544,000 orders per second at peak and 970 petabytes of data without disruption for the full 24 hour period during the festival. This year’s festival also showcased the strength of our leading cyber security technology in the public cloud



environment, which is a key priority of many of our public sector and industry customers



      We believe the migration of the core systems of Alibaba’s e-commerce businesses onto the public cloud is a major milestone that not only is generating greater operating efficiencies for Alibaba but also will encourage more customers to adopt our public cloud infrastructure.



            11.11 is a very important sales day in this year.



 



Balance sheet



 





  1. Review the balance sheet for major changes in levels of assets or liabilities




Net income in the quarter ended December 31,2019 was RMB 50,132 million ( 7,201 million), an increase of 62% compared to RMB 30,964 million in the same quarter of 2018.




Amortization of intangible assets- Amortization of intangible assets in the quarter ended December 31,2019 was RMB 3,272 million ( US$ 470 million), an increase of 16% from RMB 2,809 million in the same quarter of 2018.



 



Total current liabilities decreased by 54,789 million from March 31, 2019 to    December 31, 2019.





  1. Do the notes to the accounts or the management discussion and analysis allow you to understand why these changes have taken place?




The notes didn’t go into details on why these changes have taken place. Net income increase could be the result of increasing revenue and decreasing costs. Also, Interest and investment income, net in the quarter ended December 31, 2019 was 17,136 million( US$2,462 million), compared to RMB 11,560 million in the same quarter of 2018. The one-time gain of RMB 10.3 billion( US$1.5 billion) in relation to our contribution of the AliExpress Russia businesses into a joint venture we set up with Russian partners. Those could all be reasons why the net assets have increased 62% compared to 2018.





  1. Is the group solvent? Does it have more assets than liabilities?




Yes, this group is solvent, it does have more assets than liabilities. The debt to equity ratio is 0.16, the industry standard is 0.43. It indicates that Alibaba’s debt to equity ratio is relatively low, and it is generating enough cash to cover its debt.



 



13 Are there any potential liquidity issues? Compare the level of current assets to current liabilities









































 





This year





Last year





Current ratio





1.75





  1.30





Quick ratio





1.26





  1.7





 



Current ratio=Current assets/ current liabilities



 



Quick ratio= ( Current assets-inventory) / current liabilities



 



“ The quick ratio is a measure of how well a company can meet its short-term financial liabilities.”



 



“ The current ratio is a liquidity ratio that measures whether a firm has enough resources to meet its short-term obligation. It compares a firm’s current assets to its current liabilities, and is expressed as follows: The current ratio is an indication of a firm’s liquidity.”



 



 



 



Asset utilisation



 



14 Compare the level of assets/ net assets to levels of activity

















































































 





    2019





2018





Net asset turnover





0.18





 0.18





Asset turnover





 0.45





 0.3





Non-current asset turnover





 1.56





 1.6





Sales/ Working capital





 0.82





0.47





Inventory turnover





 31.23





38.7  





Number of days sales in receivables





  43 days





 87 days





 



Are sales being generated more or less efficiently?



Sales are generated more efficiently. Sales to working capital is a liquidity and activity ratio indicating the amount of money from sales, generated by a dollar of working capital investment. High level of the sales to working capital ratio indicates good efficiency of firm’s sales support with use of its current assets and liabilities. Low working capital turnover means that sales are not adequate to firm's working capital and company's sales are being generated through the unreasonably excessive use of the accounts receivable and inventories, which might cause bad quality debts and obsolete inventory



( https://www.finstanon.com/ratios-dictionary/62-sales-to-working-capital)



Are there any reasons given for this in the management discussion and analysis?



“The increase of direct sales businesses such as Tmall supermarket and New retail, which resulted in increased cost of inventory, as well as our consolidation of Kaola, partly offset by a decrease in content cost by Youku and efficiency gains from our technology and infrastructure.”



 



Financing



 



16 What is the company’s share capital?



Number of ordinary shares issued:- Alibaba 2019 Shares outstanding were 2.623 B and in 2018 it was 2.61B









































   31 December 2018





               2019





           2018





Consolidated net profit attributable ordinary shares





            19.87





        12.83





Weighted average numbers of ordinary shares





          2,632,000,000





       2,576,000,000





[1]



Nominal value (if appropriate)



 



17. Does it pay dividends?



 



There are no dividends payout for this stock



















































 





This year (Pence per share)





Last year(Pence per share)





Interim





 





 





Final





 





 





Other





 





 





 



18. Does it have any other types of share?



















































 





2019





2018





Consolidated Profit Attributable to ordinary shareholders of the company





 



     RMB72,540 million



 





 



   RMB 20,033 million





Weighted Average numbers of ordinary shares outstanding





  21,093 million diluted   shares outstanding



 





  21,023 million diluted shares outstanding



 





 Basic Earnings per share





           RMB 3.44



 





          RMB 0.95





Diluted earnings per ADS in the quarter ended September 30, 2019 was RMB27.51 (US$3.85) on a weighted average of 21,093 million diluted shares outstanding during the quarter, an increase of 261% compared to RMB7.62 on a weighted average of 21,023 million diluted shares outstanding during the same quarter of 2018. Excluding the one-time gain in relation to the receipt of the 33% equity interest in Ant Financial, impairment of investments and goodwill, share-based compensation expense, revaluation and disposal gains/losses of investments and certain other items, non-GAAP diluted earnings per ADS in the quarter ended September 30, 2019 was RMB13.10 (US$1.83), an increase of 36% compared to RMB9.60 in the same quarter of 2018. A reconciliation of diluted earnings per ADS to non-GAAP diluted earnings per ADS is included at the end of this results announcement. Each ADS represents eight ordinary shares.



 



19. Are there any long term borrowings?



 Alibaba long term debt for 2019 was 16.66 B, a 12.55% decline from 2018



 Alibaba long term debt for 2018 was 19.055B, a 70.7% increase from 2017



When are they repayable?



 There is no mentioning of debt repayable in the balance sheet statement



 



 



20 Work out the gearing ratio



 









































 





  2019





  2018





Capital gearing ratio





      0.49





  5.50





Debt/equity ratio





      4.51





   5.82





 



Capital gearing ratio= long term borrowings/ (total equity + long term borrowings)x 100



Debt/ equity ratio= long term borrowings/ total equity x 100



 



The gearing ratio measures the proportion of a company’s borrowed fund to its equity, the lower the number, the less risky the company’s financial trouble. Since the ratio indicates the financial risk to which a business is subjected, excessive debt can lead to financial difficulties. Gearing ratio from 2018 to 2019 has dropped significantly, it indicates that the company’s borrowing has decreased. Or, the equity has increased.



 



The debt-to-equity ratio is a financial ratio indicating the relative proportion of shareholder’s equity and debt used to finance a company’s assets. Generally speaking, a high debt-to-equity ratio indicates that a company may not be able to generate enough cash to satisfy its debt obligations. Low debt-to-equity ratios are more attractive for lenders, since it means that during the event of a business decline, their interests are better protected. Alibaba’s debt/equity ratio has dropped by 1.31 from 2018 to 2019. It means that the business is generating enough cash to repay its debt.



Overall performance



21. Has the overall performance improved as evidenced by



















































 





        2019





         2018





Return on capital employed





        5.64%





         5.67%





Return on net assets





          3%





         2.80%





Return on equity





         9.8%





         7.94%





 



 



22 Which of the factors identified in your previous analysis explains the above changes?



   Return on capital employed stayed almost the same. Return on net assets have increased by 0.2% and return on equity has increased a lot. Return on capital employed is an accounting ratio used for comparing the relative profitability of companies after taking into account the amount of capital used. This indicates that Alibaba’s capital expediture has stay the same and equity may more of less increased. Overall, the change is minor.



   Higher RONA( Return on net assets) means that the company is using its assets and working capital efficiently and effectively. Since Alibaba’s RONA has increased, it is a sign that Alibaba’s is utilizing its assets and working capital more efficiently.



   Return on equity is a measure of the profitability of a business in relation to the equity, also known as net assets or assets minus liabilities. ( Wikipedia) Alibaba’s ROE has increased from 2018 to 2019. It is a sign that the company is using its investments to generate more earnings.



  Overall, these are great indicators to showcase that the company is managing its capital expenditures, investments and working capital more efficiently.  



 For the above changes, the one-time gain in relation to the receipt of the 33% equity interest in Ant financial. Due to Alibaba’s increasing investment in content production, reducing costs, its’ digital media and entertainment sector has been able to make less of a lost profit.  The increase of cash, as well as decrease in capital expenditure spending and an increase in annual service deposits from merchants are the reasons the cash flow has increased by 49% from 2018 to 2019.



 



 



 



24. How does the performance compare with that of its major competitors? (You may wish to go through a similar review of the competitors’ performance in order to answer this question)



One of Alibaba’s biggest competitor, Tencent







































































 





Alibaba





Tencent





 Total Revenue





 161,456 million





  105,767 million





Operating profit





 30,306 million





 39,560 million





Profit attributable to equity holders of the company





52,309 million





 94,351 million





Basic Earnings per share





 2.44





  9.729





MAU





785





  1,164.8





Total revenue of Alibaba is higher than Tencent. But, operating profit of Alibaba is lower than Tencent. Reasons behind it could be Alibaba spend more to operate. Profit attributable to equity holders of the company is also lower than Tencent, which means shareholders have less to claim on. Basic earnings per share of Alibaba is much lesser than Tencent, higher earnings per share is always better than a lower ratio because this means company is more profitable and the company has more profits to give out to shareholders. Alibaba’s monthly MAU is lower than Tencent’s WECHAT AND Weixin, which could just be the fact that Tencent’s key priorities include growing its consumer internet sector.



 



 



 



Share price



Using one of the major stock market websites, find information about the current share price and its history



 



25. Document any major changes in the price over the last year, and try to isolate the reason for these.



   Singles’ day sales have increased by 5.4 billion from 2018 to 2019. Alibaba goes public in Hong Kong in November 2019. It raises up to $12.9 billion in a landmark Hong Kong listing, according to Reuter.com.



 



26. Compare the share price movements with those of the market over the last year



“ The company ended up spending a record amount in 2018, over 278.8 billion yuan on product development, sales and marketing, general administration and cost of revenue last year.”



 



 



27. Document the following market ratios









































 





   2019





     2018





Earnings per share





  $2.78





 $3.91





Price earnings ratio





  39.6





 48.2





 



28 How does the price earnings ratio compare to the sector and/or market average ratios?



   Tencent’s PE ratio in 2018 is 23.58,  34.15 in 2019



    Baidu’s PE ratio in 2018 is 13.54,  19.21 in 2019



 



29 What does this tell you about the markets view of the performance?



According to Investopedia, The P/E ratio is calculated as a stock’s current share price divided by its earnings per share( EPS) for a 12-month period, usually the last 12 months. I think Alibaba stock has great potential, even though due to coronavirus, the stock has dropped 5.57%, the PE ratio of Alibaba compares to the PE ratio of Baidu and Tencent show investors that the company is still relatively higher in earning potential and is fairly valued high potential stock.



 



 



 



 



 



 



 



 



 



 References:





  1. Investopedia. 2020. Are Stocks With Low P/E Ratios Always Better?. [online] Available at: [Accessed 18 March 2020].


  2. Kharpal, A., 2020. Alibaba Shares Soar As Market Looks Past The Company's Record $41 Billion Spending Spree. [online] CNBC. Available at: [Accessed 18 March 2020].


  3. South China Morning Post. 2020. Why Alibaba Chose Hong Kong As Home For Its Second IPO. [online] Available at: [Accessed 18 March 2020].


  4. 2020. [ebook] Available at: [Accessed 18 March 2020].


  5. Alibabagroup.com. 2020. Alibaba Group. [online] Available at: [Accessed 18 March 2020].


  6. Aastocks.com. 2020. 詳細報價 Detail Quote. [online] Available at: [Accessed 18 March 2020].




 











 





Research Paper Sample Content Preview:

ALIBABA GROUP IN-DEPTH FINANCIAL ANALYSIS
Student’s Name:
Professor’s Name:
Course:
Date
Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc36065469 \h 3Company performance PAGEREF _Toc36065470 \h 3Economic Analysis of Alibaba Group PAGEREF _Toc36065471 \h 6Factor influencing Alibaba Group financial performance PAGEREF _Toc36065472 \h 6Alibaba’s Performance in Comparison with Competitors PAGEREF _Toc36065473 \h 7Financial Analysis and Detailed Ratio Analysis PAGEREF _Toc36065474 \h 7Alibaba Group Liquidity PAGEREF _Toc36065475 \h 7Solvency Ratio PAGEREF _Toc36065476 \h 9Profitability ratios PAGEREF _Toc36065477 \h 9Turnover Ratios PAGEREF _Toc36065478 \h 10Share and Earnings analysis PAGEREF _Toc36065479 \h 10Management Discussions PAGEREF _Toc36065480 \h 11Conclusion PAGEREF _Toc36065481 \h 11Appendix PAGEREF _Toc36065482 \h 12Work cited PAGEREF _Toc36065483 \h 15
Introduction
Alibaba Group stands to be the largest e-commerce entity enabling technological trading. It is a multinational company based in China whose duty is to make it stress-free to undertake business anyplace. Through its mission, it utilizes technology to interlink traders and buyers throughout the globe by providing transacting platforms online (Glowik, 2017, nd). Alibaba Group facilitates businesses and enterprises to undergo transformation in their processes of marketing, selling and operation while endeavoring to achieve improved efficiencies.
The existence of Alibaba has been critical in the provision of technological infrastructure and marketing logistics to objectively offer assistance to wholesalers, varieties and general dealings in leveraging the capability of the new expertise. This boosts their engagement with their respective users and customers hence operating more efficiently. The Group’s business entails commerce core, computing, showbiz, digital media and innovation foundations. Further, Ant Financial, related parties offer financial transaction facilities to wholesalers and customers on the firm’s platforms. In its vision, Alibaba intends to form a future commerce arrangement where consumers globally will interact. The e-commerce giant does not focus on either size or power but its long term existence into the future.
Company performance
Five good things about Alibaba Group Performance
In reference to the Alibaba’s income statements for the years 2018 and 2019, it can be concluded that the group’s performance has exhibited an upward trajectory. The following are the notable things in respect to Alibaba’s performance. To begin with, it attained a successful listing on the main board of Hong Kong Stock. The Company’s revenue increased by RMB 44,178 million in 2019 compared to year 2018. This implied a revenue growth of 38% with an adjusted EBITDA of 37% year-over-year. Secondly, it can be deduced that the annual active consumers in the China retail market places went up to 711 million which was amounting to 18 million increase from the twelve-month duration ending 30th September 2019. Thirdly, Alibaba recorded a 48% increment in the incomes from operations which equated to RMB 39,560 million at the year ending 31st December 2019. Adjusted EBITDA on a non- GAAP measurement increased by 37% to RMB 55,880 million by year ending 2019. The fourth good thing to note in Alibaba’s performance is that, adjusted EBITA for core e-commerce business operations was RMB 58,075 equivalent of 26% annual increment. The group’s market place-based core commerce adjusted EBITA which is a measurement not related to GAAPs recorded a 22% increase during year end to RMB 66,371 million. Lastly, the net cash from operating activities stood at RMB 96,505 million in years 2019 with non-GAAP free cash flow standing at RMB 78,279 million.
Five areas of concern about Alibaba’s performance
The cloud computing business recorded a loss in the year 2019 compared to year 2018 amounting to RMB 356 million. This gave a slight improvement on adjusted EBITA margin from negative 4% to negative 3%. Second, digital media and entertainment fragment made a loss of RMB 3,298 million in the last quarter ending 31st December 2019 compared to a loss of RMB 6,034 million in 2019 implying that share-based payments and compensations were high in their portion. Despite an improvement in these two business segments, they may be classified to be loss making units which need an evaluation.
Third area of concern is the EBITA loss recorded in the quarter ending 31st December 2019 which incorporated impairment charges on licensed copyrights. This amounted to RMB 2.1 million compared to RMB 2.8 million in similar quarter in the previous year 2018. This figure is high for such charges which causes alarm. The fourth cause of alarm in Alibaba’s performance is the innovation initiatives and others segment with a notable decline in its performance. The segment made losses amounting to RMB 2,856 million in the quarter ending 31st December 2019 compared to RMB 2,549 million in similar quarter of the previous year. Lastly is the product development expenditures and sales and marketing expenditures that increased in the year 2019 relative to year 2018 leading to a 1% decline in annual revenues respectively.
The general performance of Alibaba Group is much improved in the year 2019 compared year 2018. The group sales went up RMB 44,178 million which represented a 37.7% increase in revenues. Net income attributable to contributors of ordinary share stock is RMB 52,309 million in year 2019 compare RMB 33,052 million in the year 2018. This implied a 58% increase of shareholders’ earnings. Non-GAAP net income is also seen to record an increase of 56% year-on-year to RMB 46,493 million.
Despite an increase of 34.7% in year 2019 of total costs and expenses, Alibaba’s profitability was recorded high and indicated a good performance as a result of high volume of sales which recorded 39.5% growth as at 31st December 2019. The implication for the rising profitability in the Group’s business is in the viability of the economy. A rising need for the Group’s services is also a contributing factor due to the dynamic nature of the business environment. This position shows a better performance of the entity’s group.
Economic Analysis of Alibaba Group
The entity operates in a technology industry providing online and web services to customers and businesses. Due to its mission to enable customers and businesses transact anywhere; the entity has been able to reach global levels of operations (Burke & Eaton, 2016, Pg. 84). It has attained high sales volume in the year 2019 at RMB 395,397 million with a net income attributable to shareholders standing at RMB 52, 309 million. Revenue stood at RMB 161,456 million which is an increase of 38% within the year.
Factor influencing Alibaba Group financial performance
Alibaba’s financial performance is observed to be on a rising trend. One of the affecting factors is the rising demand on the e-commerce services. A majority of businesses have started handling their operations including sales and marketing. In addition, customers and people in general have increased their online culture leading massive purchases and enquiries via online. This demand has led to increased profitability in Alibaba Group making the e-commerce giant more successful in its operations.
The other factor is technological opportunities that have greatly influenced Alibaba’s performance. The e-commerce giant has made use of the advanced technology to pursue its online platforms to link businesses and customers. Technological developments have also made it possible for many people to access internet and transact which has increased online business and customers over time (Pan, 2020, nd). This has thereby positively influenced Alibaba’s financial performance as a result of increased businesses and revenues.
There are other core factors contributing to Alibaba’s great financial performance such as business, profit and credit models. Besides these are other subsidiary factors of sensitivity to business chance, considerate services, new transaction patterns and completed system in support of Alibaba’s growth success. The business model focuses mainly on individuals and small enterprises making it more unique as it offers a much varied consumption varieties to its customers. The entity’s profit model earns from fees charged on marketing services and technical support and not on admission. This model has created loyalty amongst Alibaba’s customers enhancing the technological giant to achieve a healthy market share. All these factors have made Alibaba Group in all its outlets including the Hong Kong Stock successful.
Alibaba’s Performance in Comparison with Competitors
Alibaba is undoubtedly the leading e-commerce giant as of today. It commands dominance with its domestic markets as well as other foreign geographical regions. As at the end of fiscal year 2019, Alibaba had attained 654 million active customers which was an annual increment by 102 million relative to the previous year. Its profitability in the fiscal year 2019 is ...
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