Analysis, Strategic Fit, and Balanced Scorecard. Dollar Shave Club

Dollar Shave Club
Name
Institutional Affiliation
Dollar Shave Club is an American company that specializes selling and distributing of razors and other products that are used for grooming by use of mail such as, shower products. The management identifies external and internal environmental factors to the company. Firstly, the political factors which include government influence and other related organizations. For example, an increase in government support in the field of e-commerce which has an impact in increase in opportunities to generate more revenue by use of its online shopping store. Secondly, social and cultural factors such as increased in preference for quality products among consumers. Other external factors include ecology, technology and legal factors. On the other hand, internal factors include cost position in the market and the available opportunities that are as result of proper pricing, availability of threats and the level of competitive viability of the company.
Considering both the external and internal analysis using the above identified factors, Dollar Shave Club has been able to balance the factors and hence successfully able to compete in the market with its major competitors. For example, using cost leadership as a strategy which involves reducing costs and producing commodities that are least expensive in the industry with the aim of gaining the market share. The company has one of the least costs of production and still is able to offer the same level of quality in products as compared to its competitors at lower prices. For example, the company has efficient operations and has a large network of distribution which has enabled it to acquire preferential pricing of commodities and sell them at a lower price than other companies. On the other hand, the company uses differentiation as a marketing strategy. For example, proper packaging of the razors in terms of the color, taglines and ease of handling has a huge role in changing consumers to be consumers of the commodities produced by Dollar Shave Club.
Dollar Shave Club main objectives include, Sustainability, honesty, impact on the community and diversity. The company focuses on making sustainable choices by being responsible in doing the right thing. Its aim is to enable and be able to inspire a positive impact on the society and environment while creating company and consumer value. The company has tried to achieve this by methods such as branding of commodities, ensuring that the commodities reach every man in America that requires a shave or needs using the grooming products and finally increasing transparency in the products that it is selling. The products are manufactured in a unique that can be used by men considering their challenges in life and aspirations. It has eliminated gender bias by trying to change the common narrative used by other razor companies. This is further achieved by provision of education to people, availing the razor products and proper advertising of the commodities through new Ads.
Additionally, the company aims at reaching community support in terms of ...