Marketing and the Health Care System

Marketing and the Health Care System
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Institution

Marketing and the Health Care System
Just like any other product and service venture, the health care sector has become very competitive in terms of service delivery and customer satisfaction. As opposed to traditional marketing trends, brand names alone no longer guarantee sales or high traffic in terms of consumers. It is evident that the customer today is more inclined towards products and services that appear cheaper and affordable to them. In that sense, ensuring a competitive edge in the health care industry revolve around the provision of affordable services, which are of high quality. Moreover, integration of modern technology in health care delivery systems helps greatly in improving the quality of services offered to the customers. It is because of such shifting factors in the health care sector that led Medicort Care Center to streamline its operations and come up with an effective marketing strategy. Being an outpatient based center, Medicort Care Center has managed to maintain a satisfactory number of customers because of a well-tailored marketing strategy. This has been through use of brochures together with the integration of both traditional and online marketing options (Mohan & Naik, 2006). Through this initiative, Medicort has remained to be the first choice to the consumers.
In a move tailored at determine and understand the utilization of its products and services by consumers, Medicort7 Care Center initiated an assessment program. In that sense, the concerned management consulted Business plans of other health care providers that had undergone the similar issue (Shalowitz, Stevens & Kotler, 2013). This enabled the health care provider come up with patient satisfactory surveys. In order to collect accurate data, patients were required to fill in surveys at the end of their medication on whether the services they received were up to their expectation. To avoid intimidation and victimizations, the reports were deposited at stationed locations, which could only be accessed by the hospital administration. By assessing these reports, the management of the hospital was able to know what they were doing right. Most importantly, the management was in a position to determine the challenging issues and the degree of service delivery to patients. In other words, the reports formed a benchmark from where the health care facility was able to determine and identify its points of weaknesses as well as its strengths.
A comparative analysis was also done in relation to the Center’s competition. This primarily dealt with in-depth analysis of the products and services of other health care providers and whether in any case this was affecting Medicort’s patient numbers. The historical advertisements of the competitors were studied, and any launch of a service or product by the said institutions was surveyed in relation to how they affected Medicort’s presence in the health care system market (Berkowitz, 2011). Afterwards, this information was used to come up with marketing strategies thus increasing both sales and services to its customers.
These strategies among others included, coming up with market segmentations. Here, the targeted consumers were identified and classified accordingly. There were those customers who were categorized as inside-consumers and they in...