National teas

Research Paper Instructions:

Overview An important part of any organization’s priorities, as well as an important category of B Corp Certification, is the consideration of added value for customers. In this assignment, you will apply what you have learned about customer expectations and consider how it can be applied to your course project, which is due in Module Seven. Prompt You work in the operations department at NationaliTeas, a large international corporation that manufactures and sells tea worldwide. Based on customer feedback and a push to work toward B Corp Certification, the board of directors is looking for new initiative ideas that would increase value to customers. Examples include offering product guarantees, seeking product quality certifications, monitoring customer satisfaction, and so on. You have been asked to outline two customer-focused initiatives that can be evaluated by impacted teams for feasibility. Specifically, you must address the following: Added Customer Value: Briefly describe the added value your initiative idea brings to customers. Use supporting evidence from course materials in your response. Added Business Value: Briefly describe the added value your initiative idea brings to the organization. Make sure to note the impact of the added customer value on the business, and use evidence from the course materials to support your response. Potential Resources: Identify resources that would likely be needed to complete the initiative. In this case, resources might refer to the amount of funding, the materials available, the allocation of employees and their time, and so on. Monitoring and Evaluation: Briefly describe how the success of the initiative would be monitored over time and how you’d evaluate the criteria for success. What to Submit Submit this assignment as a 500- to 750-word Word document. Sources should be cited according to APA style. (sources from USA Please, from reliable sources)

Research Paper Sample Content Preview:

Customer-Centric Initiatives for NationaliTeas: Driving Value and Certification Student Full Name Institutional Affiliation Course Full Title Instructor Full Name Due date Customer-Centric Initiatives for NationaliTeas: Driving Value and Certification NationaliTeas is a world-class global tea company committed to delivering exceptional tea experiences by embracing sustainable business practices. This assignment proposes two customer-centric initiatives: one will raise customer satisfaction, and the other intends to support NationaliTeas in achieving B Corp Certification. Enhanced Packaging Sustainability Program Added Customer Value The initiative involves the company relying on biodegradable and recyclable materials for packaging all tea products. The program adds value to customers by responding to the rising environmental concerns that most consumers now present. Recent studies into consumer behavior indicate that most customers are more likely to buy products from a company operating on sustainable grounds (Fisk, 2010). NationaliTeas may win over the trust and brand loyalty of the environment-conscious customer, apart from meeting the expectations of packaging processes that align with environmental sustainability. Added Business Value Implementing the initiative will make the operations at NationaliTeas consistent with the requirements of B Corp Certification and improve brand awareness. Furthermore, research has demonstrated that, in the long run, companies can achieve good corporate sustainability by providing better financial performance than their competitors (Farrukh & Sajjad, 2023). Reducing carbon footprint and promoting sustainability on packaging solutions are ways for NationaliTeas to minimize the operational risk arising from the company facing environmental regulations amidst fighting hard in the tea market. It will position NationaliTeas as a responsible corporate leader, improving overall brand perception and market competitiveness. Potential Resources Launching the initiative will require the organization to invest upfront in research and developing eco-friendly packaging materials. Therefore, a partnershi...

Updated on September 12, 2024

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