McDonalds' Business Strategy

McDonalds’ Business Strategy
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McDonalds Business Strategy
McDonalds is among the leading company in fast food industry operating allover the globe. The firm has employed business strategy that allows it to compete in the available market space to acquire large market share. Business strategy is a powerful tool to a deliver a sustainable competitive differentiation in the industry. McDonalds brand is a strong force employed to make or break its products, as this enhances the firm to create a distinctive presence in the market and compete effectively. Branding enhances handling of products easily as this enhances consumers to embrace the notion of branding due to its ability to hold specific standards and strengthening of buyer preference. The development of branded products enhance McDonalds to create customer loyalty by adding value which consumers are willing to pay a premium price competitors are unable to copy.
McDonald’s products and services reflect the major strategies the firm has adopted at various levels of corporate, business, and functional levels. The corporate level strategy is concerned with development and coordination of business port folio, while the business level strategy deals with division and product line concentrated at creating a sustainable competitive advantage to its products. The strategic issues related to business process of value chain lies at the functional level, where the development and coordination of resources in which unit level strategies are executed. McDonalds strategic and objectives preparations involve multistep process which includes; vision, mission, objectives and strategies.
McDonalds being the leader in the fast food industry has its vision statement as the world best quick serve fast food outlet experience. This has enhanced the firm to be the best in providing quality services, value and products to its customers for optimum satisfaction. The firm has continued to focus on its vision to enable it in achieving its goals. The mission statement as the best employer in all societies world wide has enabled the company to deliver uniform operational excellence in all its outlets globally, and this has enabled McDonalds to achieve an enduring profitability and growth through expansion of its brands. In addition, the firm has leveraged its strengths in its operations by introducing new technologies and innovations t hat enable it to be the leader in the fast food industry.
McDonald’s objectives are the factors that enable the firm to realize growth as they are the guidelines by which the firm follows toward the achievement of its goals. The firms main objectives includes; sales revenue which the firm earns through provision of products and services, business growth which allows McDonalds to increase its capacity to de liver more products and services to its customers while maintain its service level that maximizes customer satisfaction. McDonalds increase in capacity has to result in profitability through cutting of expenses and increase in sales. Customer satisfaction is the main goal, and thus, the firm has fostered its sales by providing quality products to its customers. In an effort to reverse the decline in sales, McDonalds has embarked on seeking new strategies that empower its success in the fast food industry that is highly competitive.
McDonalds has continued to demonstrate ethics in its operations globally by proving quality products to its consumers by providing a conducive environment coupled with great value. The firm provides opportunities to all its stakeholders through nurturing of talents and development of leaders. This belief has enabled McDonalds to have trained team from diverse cultural backgrounds that foster high levels of engagements for its continued success. The firms business has been held to high standards of fairness, honesty and integrity by being accountable and collective responsibility. McDonalds has placed the customers experience ...