Application of the Theory: Importance of the Goal

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The cultivation model postulated by Gerbner intended to investigate the impact of television on the observers. The theory states that television delineates societal responsibilities, regulates human conduct, and regiments people. Also, the electronic media gadgets influence people to develop phobia when they view vicious events happening in different parts of the world. The impacts can either be universal view of the ecosphere or particular assertiveness towards ones surrounding (Gandy, 2014).
Aims of the Theory
The theory aimed at determining the impacts of lengthy television watching on the adverse individual feelings of the viewer. The effect of long viewing of violence-related programs on television on the viewer’s perception on particular people was also another purpose of the study. Gerbner investigated the impact of television viewing on people’s social behaviors (Gandy, 2014).
Importance of the Goal
The study is significant in determining the effect of watching particular types of television violence on the viewers’ attitudes. It focuses on a certain kind of violence rather than generalization. In addition, the study surveys violence in both imagery and non-imagery organization. It enables one to compare the effect of watching a fiction program to viewing a real show (Gandy, 2014).
Application of the Theory
The theory works very well in terrorism prone countries where television is the most persuasive system of public broadcasting. Also, it is useful in situations where the television is used to model the perspectives and principles of the people. The context should also involve development of substitute truth rather than consideration of veracity. In addition, the circumstance should involve fortification of ethics and principle (Gandy, 2014).
However, the theory cannot be applied in cases where a few people use television, or where the audiences watch different programs. The use of television to shape attitude and perceptions is limited in people with previous exposure to violent act. In addition, it is less applicable where the mass media is used to encourage ferocity. The theory is not practical in societies where television is not used at all (Gandy, 2014).
People express different perspectives after viewing a television show according to this theory. In addition, frequent exposure to violent television shows leads to behavior and attitude changes. People who watch ferocity news for long express marked attitude change that reflect the fact viewed on the television, and view the world as a risky place to live (Mosharafa, 2015).
The cruel world disorder episode is the main phenomenon discussed by Gerbner’s. The syndrome explains how heavy television audiences develop a negative perception contrary to the real life situation. Such viewers become suspicious of the environment they reside, and express a lot of fear. The theory shows a direct relationship between the duration spend in viewing a television production, and the phobia expressed by the audience (Mosharafa, 2015).
The disorder develops gradually in people and become more pronounced with time. The theory disregards the impact of technological changes on the cultivation hypothesis. Gerbner explains that the advancement in technology enhances exposure to persistent information up to certain degree (Mosharafa, 2015).
Actions such as rape, killings, political unrest and relegation depict the world to be a cruel place to live. Excessive television viewing of such themes creates a perception of fear of the surrounding on the audience. They overrate the situations and hold false conviction on the reality. Also, they demonstrated mistrust to their friends, thus refraining from communal activities (Mosharafa, 2015).
Conventionalism is another phenomenon emerging from the theory. This feature is common in medium to excessive television audiences. The audience with varying viewpoints in individual broadcasting reviews will express similar feelings with the television facts directly to the viewing motifs. These perspectives will replicate the television truth more than the real fact (Mosharafa, 2015).
Critique of the Cultivation Theory
The issue of refinement explained by Gerbner has been an argumentative topic of discussion by many researchers. Some support it while others strongly criticize the theory. Gross supported Gerbner’s finding on conception of criminalization phobia in the individuals who watch violence programs on a television for a long time. Others researchers such as Signorelli and Morgan agreed with the findings of the study. Their studies showed that extreme television audiences demonstrated increased anxiety of becoming criminality prey, universal distrust of individuals and their intentions, and magnified view of security officers’ actions (Potter, 2014).
The cultivation studies utilize a great content examination of a standard television show viewed by the people. The study used a generally representative survey statistics to determine the impact o...