Discuss And Differentiate Owned From Earned Social Media
The research paper I'm charged to write is to do with "earned media", but more specifically: social earned media.
The total page count is 25 minimum and 30 maximum. I anticipate that the review of literature I'm going to be writing myself will take up 8 of those pages.
Everything about this topic I've written into the abstract portion of the Google document I linked here:
https://docs(dot)google(dot)com/document/d/11O1I0xWK2gQa_y-lmkjifE9CpYtnQBqeMZwKPPoZ3tE/edit?usp=sharing
In the final product of this paper, my review of literature should be written in order of their relevance to the paper - when the discussion of this paper cites the first reference, that reference should be the first ordered in line. This part I'll tailor to your preference, on which citations to use where, and I will write my review of literature in that order. There will be 8 citations total, though there are only 4 now.
Let me know through email or text, or discord or instant messenger, etc. on how you wish to continue.
Social Earned Media
Thao Nguyen
Capstone
Cambridge College
Abstract
The current state of convenience in online communication has changed the way people consume media; therefore any business or organization that has a desire to stay relevant should skew focus onto social media rather than traditional marketing methods. Earned media is one of three different types of digital marketing tools and techniques. Paid media are traditional advertising such as news articles, television, radio, display, direct mail, paid search, and retail channels. They are made to push advertisements which push the brand name into the periphery of as many people as they can manage. Owned media are corporate web sites, campaign microsites, blogs, brand communities, and etc. where the associated company created themselves. Finally, earned media is the word-of-mouth, Facebook comments, Twitter (@mentions and @replies), Blogs, fo...
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