Essay Available:
page:
2 pages/≈550 words
Sources:
2
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:
Situation Analysis: ooVoo
Research Paper Instructions:
Please find the following information about (ooVoo).
SITUATION ANALYSIS
Company Analysis
oGoals – 2 marks
oMission – 2 marks
oCore Values – 2 marks
oStrengths – 4 marks
oWeaknesses – 4 marks
oRelevant Networks (for online presence) – 5 marks
oCurrent Activity (online) – 5 marks
oState of Digital Footprint (Social Audit) – 5 marks
Competitor Analysis
oMarket Position – 1 mark
oStrength – 4 marks
oWeaknesses – 4 marks
oCurrent Activity – 5 marks
oState of Digital Footprint (Social Audit) – 5 marks
Research Paper Sample Content Preview:
SITUATION ANALYSIS: OOVOO
Name
Institution Affiliation
Course
Date of Submission
Goal
The goal of Oovoo is bringing people together for the purpose of discussion, collaboration and paying each other individual visits like they are in the same room. That happens regardless of the location of the person or rather the two communicating parties (Zimmerman, 2011).
Mission
To provide video social media communication through compatible Oovoo devices and popular social networks hence enhancing interaction and communication (Zimmerman, 2011).
Core Values
Bring people together hence ensure understanding of one another.
Value communication as tool to assist forming and enhancing personal connections
The company values collaboration hence bring together people to discuss, share, debate and connect as people who are together though they are in different locations.
The company values mutual respect hence they open up new possibilities and new doors thereby giving people the freedom to express oneself.
The company believes in privacy hence they do not monitor one`s conversations.
Values quality, they set high expectation for it and lay down strategies to execute the plans.
Values individual opinion hence suggestions are highly accommodated.
Value innovation. The company is committed to making Oovoo better wit attractive qualities to its client (Zimmerman, 2011).
Strengths
The company has a high profit margin from its recognizability
Enjoys good environment due to integration with other social media and different companies that develop accommodative devices for instance phones, personal computers and the likes
The company has a brand name that is clearly recognized and indentifies the product.
It features in the global market due to usability of the different features (Zimmerman, 2011).
Weaknesses
Some of the introduced applications may fail to adapt the current market.
Some of the products may have defects whic...
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