Research Report - Marketing Aspects

Research Report Student’s Name Institution Affiliation RESEARCH REPORT Introduction Marketing aspects are very important in the organization because they will help align all the marketing resources of the company. Marketing is very important for a company because the organization will be able to maintain a long-lasting and its relationship with the consumers. Marketing is also very important in selling goods and services. When not coming to marketing, 90% of consumers will prefer to learn more about the company instead of relying on apps and advertisements. Social media also plays an important when it comes to the decisions that consumers make in the goods and services they are willing to purchase. There are six aspects of marketing namely; digital marketing, marketing research, retail marketing, corporate sales, branding, and advertisement among others. The six aspects of marketing include the following 1 Marketing Strategy 2 Marketing Research 3 Digital Marketing 4 Corporate Sales 5 Branding and Advertising 6 Retail Marketing Branding Branding is one of the most important aspects of marketing. Even though branding is very important for any business organizations, small business will sometimes fail to recognize the advantages of corporate branding in the company (Wróblewski, 2017). Sometimes marketers will always believe and exert much effort in the brand building process abut they will fail to transform the brands of their companies into clear, differentiated, and strong brands. Alternatively, the majority of the marketers will always fail to acknowledge that branding adds a lot of opportunities for new businesses, bring exclusive clients and give the business an opportunity to become a gainer in the business world. The path of purchasing products by the consumers has become more adventurous and thrilling because different brands are competing at the market. Consumers need to learn these products, and therefore managers are supposed to adopt new strategies of controlling how information reaches the consumers and the key demographics (Wróblewski, 2017). For example ,a small organization can use digital marketing to advertise their products while a manufacturing company can prefer to use corporate sales. However, a large consumer goods organization can decide to use all the four aspects to attain their goals in marketing. When it comes to corporate sales as an aspect of marketing, this aspect outlines all the best practices and processes that are supposed to be followed for efficient business to business sales. This aspect gives guidance to all the actives that are related to maintaining strong and long-lasting business relationships with the consumers. Branding and advertising includes public relations, consumer behavior, branding of products and marketing communication (Sarin, 2013). Since many brands have opted to use integrated digital marketing, the majority of the business has failed between it comes to the most important part of marketing and the growth of the business. It is a bit easy to instruct marketing teams to use integrated marketing, but many organizations will fail because they are not focused on changing how these teams think about marketing. Branding creates a different image of certain products in the minds of the consumers. For example, if a company is using a generalized branding strategy, then this means that a company is missing a lot of opportunities in marketing to reach consumers through social selling, paid media, innovative in-store experiences and content marketing. Therefore a company should adopt the following strategies to keep up with the competition and also surpass other marketing teams. Companies should always consider consumers as their priority because often consumers do not believe in the advertisements that companies use to market their products. First, a firm should segment their targeted audience, define their audience’s world view, and build buyer personas and track demographics and conversions for every campaign accurately (Shankar, & Carpenter, 2012). Tracking the conversions of every campaign is very important whether it is SEO or content marketing. Additionally, adaptive marketing is also very important because this strategy not only considers the content, but it also considers the touch points between a certain brand and qualified leads. Audience segmentation graphics require marketing teams to always think of the location of the consumers physically and the means of transport available for the consumers. The main goals of this strategy are to tailor integrated efforts that will enable marketing teams to reach consumers at the key points during the evaluation phase, consideration phase, and conversion phase. These strategies are very important to companies, especially in developing brand campaigns for their products. Retail Marketing Retail marketing is an aspect that utilizes all the principles of marketing mix like the place, promotion, product, and price. Retail marketing also entails activities like merchandising strategies, consumer behavior, and shopping. Retail marketing ensures that all the marketing activities that are related to persuading the end consumer to buy certain products of a company at a retail outlet are sustained (Hult, 2011). Retail marketing ensures that the company can maintain both the supply chain and the channels of distribution to improve the sales of the company. Retail marketing involves bringing goods and services directly to the customers in a retail store. This aspect also involves promotion, planning, and presentation of products to the consumers. There are four standards of...