Privacy Concerns of Online Shoppers Research

Privacy concerns of online shoppers
Term Paper for BUS 1100
Name
Institution
Abstract
Firms use personal data to improve their services or offer more personalized advertising, but there is also a risk that online data can breached by third parties and compromise privacy. Aggregation of personal data in databases and the ability of various entities to get access to personal information indicate the risk of shopping online. There is no uniformity on laws adopted to enhance privacy among online shoppers. Users can use private encryption for all transactions and onlin...