Overseas Version of TikTok Marketing Strategies

Impact Study of Overseas Version of Tik Tok Marketing Strategies
Hao Wu
Course Code:
Instructor:
9/13/2023
Abstract
The study on the impacts of overseas version of Tik Tok on marketing strategies is developed on the fact that social media has had great potential and uses in businesses. A mixed research method using qualitative and quantitative research is developed, thus creating an extensive understanding on whether Tik Tok helps in developing positive or negative impacts in the marketing scene. The use of Tik Tok as the medium of research helps in ensuring that the social media platform being studied provides actual impacts on marketing strategies, More so, the research targeted agriculture and financial services audiences, thus developing a genuine environment in conducting the research. Thematic analysis and descriptive statistics analysis help in developing an extensive analysis on the impact of Tik Tok on marketing strategies. This result suggested that businesses across different sector could benefit from integrating TikTok into their border marketing strategies. The research findings indicate that Tik Tok is an effective marketing tool to use, from the positive impacts that the platform has on marketing strategies. Expanding on these findings, the study also introduces inferential statistical methods to predict TikTok's potential future impact on marketing strategies, providing not only an assessment but also actionable recommendations for businesses. Overall, this research serves as a comprehensive guide for companies looking to leverage TikTok for marketing, and lays the groundwork for future academic research into the intricacies of social media-driven marketing strategies.
Impact Study of Overseas Version of Tik Tok Marketing Strategies
1 Introduction
Background of Study
In the modern era, social media has transcended its original role as a simple platform for social interaction and has evolved into a multifaceted tool with far-reaching implications in various sectors, especially in business. One of its most transformative applications has been in marketing, where it has not only redefined customer engagement, but also significantly improved sales metrics for companies across industries. Beyond a medium for brand promotion, social media has evolved into an interactive forum that empowers consumers to actively participate and provide valuable opinions and feedback on a scale ranging from public discourse to private conversations. This dynamic exchange has not only enriched the consumer experience, but also provided companies with data-driven insights that enable more effective and responsive marketing strategies. Data analytics has also been an additional feature in social media that has helped in facilitating effective marketing through ensuring that the right audience is targeted using social media [1]. The growth of social media has also seen a revolution in the marketing scene where companies have now employed social media specialists to work with marketing employees to develop effective marketing strategies over social media. Therefore, social media has proven to be an effective tool in businesses due to its extensive and supportive uses in areas such as marketing.
Tik Tok has been an effective social media platform that has greatly helped in facilitating sharing of videos and pictures. In fact, Tik Tok’s popularity has helped in creating an effective platform that the marketing community can utilize to guarantee easy reach out to potential customers [2]. Since its launch in 2016, Tik Tok has been able to gradually increase its users, where by the year 2020, it had over two billion users. In fact, Tik Tok’s growth has been rated by Morning Consult as among the fastest growing brands in the year 2020 [3]. The use of Tik Tok in marketing is therefore, an illustrative aspect in ensuring that more users are reached, thus helping companies to attract more customers and gain more sales.
Significance of the Study
The examination of TikTok's overseas marketing strategies stands as a pivotal analysis within the expansive field of digital commerce and business strategy. During a corporate landscape that is increasingly shifting its locus of activity to social media, isolating and understanding TikTok's distinct role becomes an imperative, multi-dimensional inquiry. While the rise of social media platforms has undoubtedly introduced new paradigms for business-to-customer interaction, the contributions of each platform are neither monolithic nor fully elucidated. This study takes an incisive look at TikTok, focusing specifically on its international marketing tactics and the resulting transformative effects on the global business environment.
Focusing on TikTok's unique capabilities and impact, the study demystifies the myriad ways the platform can be used strategically in marketing. It also highlights several tangible benefits that companies can reap by effectively leveraging the platform. As a result, the study goes beyond simply affirming the utility of social media in business; it offers a granular, nuanced analysis of TikTok's specific contributions to this ever-evolving business environment.
The significance of this research is twofold: not only does it serve as an empirical affirmation of the overarching efficacy of social media in contemporary business, but it also focuses on TikTok's specialized role within this framework. This detailed focus positions the study as an invaluable resource for future academic research and provides actionable insights for companies looking to refine their social media marketing strategies - especially those seeking to leverage TikTok's international reach. In summary, this work is a keystone analysis that offers a comprehensive examination of how TikTok's global marketing strategies have been ingeniously implemented to drive business innovation and growth.
Research Questions
The research on the impact of overseas Tik Tok marketing strategies is guided by the following research questions:
* How has organizations globally implemented Tik Tok in marketing?
The research question seeks to evaluate how Tik Tok is being used in marketing applications by businesses to help in creating an understanding on the utility and viability of Tik Tok marketing strategies. Since the launch of TikTok in 2016, diverse ways to use the platform have been developed, which illustrates that TikTok offers diversity in developing marketing strategies. The diversity developed in highly important in ensuring that businesses effectively develop and model their marketing approaches on the platform. For instance, one company can use video presentations to develop a marketing aspect while another can develop a live feature on the TikTok overseas application to help in offering real time marketing information [4]. Evaluating how organizations in the global space are using TikTok to develop their marketing approaches is an effective move towards capturing how these organizations are planning on their marketing strategies as well as experiencing the marketing impacts. More so, the research question will create an extensive approach in guaranteeing an understanding how organizations are embracing recent technologies [4]. Despite the launching of TikTok in 2016, an increase in its use was recorded in 2019. Researching on why it took three years for businesses to embrace the TikTok technology helps in identifying the different phases that organizations take to embrace new technology and implement actionable strategies when using the technologies [4]. An illustrative environment on TikTok use is the aim of the research question, which will help in enhancing an effective understanding on how TikTok has developed extensive benefits to businesses. More so, the research question develops a foundational understanding on how the various impacts of TikTok marketing strategies are developed.
* What is the impact of the overseas version of Tik Tok marketing strategies in businesses?
The research question seeks to develop an understanding on how Tik Tok marketing strategies have changed, affected or revolutionized businesses in the modern day. Modern businesses have created extensive ways to use TikTok. The businesses determine their intended objectives, which form a reference point on how they use TikTok in their marketing strategies. The use of TikTok and the marketing strategies adopted create a series of impacts that need to be identified and evaluated to determine their effectiveness in growing businesses and creating a sustainable environment [5]. Evaluating the impacts of the overseas TikTok version marketing strategies creates a situational analysis on the available benefits or drawbacks of using TikTok in marketing. It is an effective way to build an analytical evaluation on how TikTok has helped in facilitating marketing approaches. The impacts identified from the research question will also help in illustrating how TikTok company can improve on TikTok weaknesses [6]. Therefore, the research question on the impacts that overseas version of TikTok marketing strategies will help in ensuring businesses understand the effectiveness of TikTok in marketing and help TikTok improve on areas of weaknesses.
* How can organizations embrace the impacts of the TikTok marketing strategies an develop better marketing approaches?
The research question develops a reactive approach to the research on impacts of TikTok marketing strategies. Businesses need to ensure that they develop an effective and highly functional approach in developing and implementing their marketing approaches. For instance, the research question seeks to understand how organizations can use the impacts to inform their future use of TikTok. TikTok has gained a large audience over the recent years, indicating that it is a suitable marketing social media platform. In addition, the effective audience targeting features and post optimization helps in illustrating the extensive uses of TikTok in marketing [6]. The research question creates an elaborate way that companies can improve in the use of TikTok in marketing strategies. More so, the research questions indicate the need to develop a structured evaluation aspect on TikTok marketing uses, where the impacts of the strategies on the platform are assessed, and effective improvements are made [7]. Therefore, the research question creates an effective way to ensure that modern businesses improve on the use of TikTok in their marketing strategies.
Research Objectives
The study on the impact of overseas version of Tik Tok on marketing strategies is mainly guided by the objective to appreciate the use of Tik Tok as a social media platform in businesses. Social media technologies have been widely used in businesses, Tik Tok being the latest social media platform for businesses to embrace. The study seeks to develop an explorative assessment on Tik Tok’s input in business revolution as other social media platforms have developed. Therefore, the study seeks to develop an effective understanding on how Tik Tok is an effective social media platform in ensuring that marketing strategies in businesses are developed.
2 Social Media
Social media has been an effective platform to conduct studies given that it is, in todays world, a great platform to engage people. In fact, the popularity of social media has helped in assessing how people feel about certain topics [4]. The use of hashtags in social media has helped in widening the reach out to more people, based on topics rather than personalitie...