Marketing And Morality

Marketing And Morality Name: Institution: Date: MARKETING AND MORALITY Introduction Marketing is the root of most businesses’ development and success. It is the art of selling and promoting goods or services. The marketing skills require creative mind and individuals or companies that are willing to invest their money in that, so that they may advance in both popularity of their products and sales. In most cases, marketing makes the consumers attitude towards a certain product change. Moreover, the marketers do so because they want their products to have to obtain an edge over the alternative products (Crane & Desmond, 2002). This means that if the marketing skills are convincing to the consumer, they will obtain popularity leading to their demand in the market. Thus, morality in marketing is one of the most crucial tools or methods that would lead to a successful business. The reputable marketers are aware that they are responsible for the products or services they sell. Marketers should be able to be brave in acknowledging their activities and products that they are selling. Morality in marketing would mean calculating on the goodness of the product and putting the consumers in the first priority in confidence that they are safe with the goods or services. The marketers are also responsible for both the effects as well as the side effects of their actions. In addition, they should always be ready to own any decision that they have made in marketing (Lowe, Carr, Thomas & Watkins-Mathys, 2005). There are various ethics used in marketing to ensure that it is proceeding towards the right track. Morality of marketing Caring for the well-being of the customers is considered as one of the most ethical practice in marketing. The recent markets are full of doubts together with the persistent mentality regarding the goodness or the value of a product. Many people all over the world tend to lose the confidence they once had in a certain organization or business. In order to have an assurance of a wide consumer base, the marketing strategies and skills that are added are not relevant at all. Other marketers’ success is created through integrity as well as respect operation. Some businesses are crumbling from underground or within because of incompetence and lack of integrity (Crane, 2000). Many Chief Executive Officers have frequently been arrested and accounts that bears fraud as well as illegal insiders trading. There are occurrences of deception in organizations that tend to expose and reveal the Companies’ central part of levels and dysfunction. These actions may reveal the power of gluttony and this may result to the lack of companies’ integrity as well as competition. This is a great teaching for the marketers and businesspersons who regard morality or good business ethics. The driving force in today’s companies and organizations is termed as the ego-driven leadership. Marketing with good and high morals always begins from the own person’s honor as well as honoring others. Then the time and money that an individual spends or invests in marketing will doubtlessly be rewarding (Sheth & Sisodia, 2006). Each business or organization needs to ensure that it bears competent marketers for their products also make valuable products that will bring trust and consistent consumers. Even though at times the demand of a certain product may go high due to the marketing skills, the consumers will always be in a position to judge its goodness and value after consumption. This may cause more distrust among the customers, which will not be good for the company (Kubacki & Croft, 2004). Moreover, marketing goods or services that do not meet the value as stated during marketing may lead to the burn of the product. The businesspersons should be able to guard morality as one of the business ethics. This is by giving regular supply of valuable and good products and services, at sensible prices to their clients. It is advisable to avoid indulging in trade that is both unfair and oppressive to customers. The unfair trades may include promotion of misleading advertisements, adulteration, black-marketing, deceiving in measures and weights, among others. In addition, these organizations must be able to provide excellent working conditions to the employees, as well as provision of fair wages. The employers should cease and restrain from exploiting the workers, otherwise the reward might be demonstrated in the production of goods or services. The workers ought to be treated with respect in order for them to deliver adequate services and products that would please the customers. The mistreatment of employees by their organizations or employers has lead to deterioration of products and services, either through quality or through the quantity of production. This has frequently led to the closure of numerous companies whereas the problem would have been avoided in the first place. Moreover, these organizations must encourage competition of their goods in the market. This would happen through deliverance of the said quality products and through promotion of the same. There should be avoidance of unfair competitions in the market, and avoidance of monopolies as well as payment of regular taxes to the government. All these and other qualities show and represent a competent organization that is conducted under business ethics. Marketing of all products in morality also bears great impact on the durability of both the organization as well as the demand for the items, which will result to long-term business income and success (Caruana, 2007). Marketer’s ethical principles There are various principles of ethics that the marketers ought to practice in the deliverance of their service or products. The marketers need to practice personal information as this enables them in promoting transparent as well as responsible individual information management performances. This happens in a way that is reliable with the rider of the Acts that govern the personal information protection depending on the organization. It is also the principle of the marketers to be truthful in their departments. The communications of marketing must be truthful and clear, without making a representation that are both misleading and false knowingly to the consumers (Foxman & Kilcoyne, 1993). This may result to penalty of even banning of the products that were being marketed. Truthfulness represents integrity of both the marketer and the organization involved in making the products or services. This will always result to higher demand daily because there is no bias in marketing or default. The marketers should also restrain from destructive campaigns. Many organizations require that their marketers refrain from any participation of campaign that involves exploitation or disparagement of any group or person based on color, religion, ethnicity, race, gender, marital status, national origin, age or sexual orientation. Moreover, marketers are not supposed to participate in distribution of unsolicited product or material, which is sexually explicit, indecent in nature, vulgar, among others in exception of if permitted by the law to do distribute. In addition, the reputable marketers are prohibited from participating in distributing material which is gratuitously, unduly as well as without value exploits sex, mutilation, cruelty, horror, torture, hate or violence with an exception of where the law has permitted like he common carrier. The involvement of such participation may lead to corrupting the children in getting involved in immoral practices (Andreasen, 2001). Moreover, it is bound to corrupt the entire environment in alien practices that children were not aware of, resulting to quest for exploration. Moreover, this may put the parents and adults in an awkward situation as they broadcast this kind of information in their presence. The marketers should not take advantage of inexperience, illiteracy or lack of knowledge of any customer. Actually, it is important to take extra care when handling the vulnerable customers. This term vulnerable may include the teenagers, children, the elderly, the individuals with disabilities, as well as those who do not understand or speak the national language or the language that is understood by the marketer. The marketing principles The marketing principles are not on personal basis, but ought to be followed by every marketer. Firstly, the marketers should ensure accuracy in their representation. They should not misrepresent a product, marketing program or service and should restrain from misleading statement or way of comparison or demonstration. The features like artwork, color, photography style, contrast, among others must fairly and accurately portray service or product provided. The marketers must make sure that the products are adequate in meeting the reasonable potential demand. The currency should also be accurate in nationality and across the boarders, and the comparisons that are done in marketing ought to be accurate, factual, and not faulty. These are just to mention a few of the marketing principles as they are numerous and all need to be followed to ensure the competence in marketing. The marketing strategy One of the most important marketing strategies as said above is caring about the consumers by informing them about the product of that is being advertised. This is also termed as morality in business, as consumers have the right to know every component that is used to make the product, the measures and weights, as well as the dangers of using the product. That way, the marketer leaves the customer with, the knowledge, and an option of either taking or leaving it. There some of the products that are not appealing to health, yet they are legalized and allowed for sale. Fortunately, the consumers are warned in the advertisements about the same product, leaving the consumer with free will to consume it or leave it. For instance, cigarettes have continually been termed as harmful to a health of an individual. Many surgeons have advised on restraining from smoking as it causes Hear...