Market and Service Business Analysis and Competitive Edge of Global Fashions

Marketing Plan
Name
Institutional Affiliation
Marketing Plan Executive Summary Global Fashions is situated in Hawaii State. The company is equally owned and under strict management of three of its partners. Mr. Brown comes in handy with extensive knowledge in sales, marketing, and administration, having been a performing head of sales and marketing at Advanced Fashions and Jewelry Company. His vast experience in management and marketing outreach skills is vital for the development of Global Fashions. Ms. Petra brings experience in the field of finance and administration. She is instrumental as a chief financial officer, having been a dedicated financial analyst and manager for Hawaii Digital Corporate, the largest electronics company in Hawaii. Mr. Tom comes with a stint of experience in supplies and procurement. Having worked for fifteen years in the supply and procurement department with the national ministry for trade and commerce, his immense contribution in aligning the company’s procurement procedure cannot be overlooked. The company looks forward to hiring five full-time workers for maintenance of their machines and three part-time workers to help in packaging, especially in the customer service section and daily operations.  Company Summary Global Fashions is a company that is specialized in the production and sale of clothing, apparels, cosmetics, and lifestyle accessories. The three partners manage it equally. The three partners hold various distinctive administrative positions in the company as follows: Sales and marketing representative, finance and administration, and supply and procurement positions respectively. Funding of the company will be from the owners’ savings. The partners will raise capital to start the business. As the owners, they will be expected to pay for all the expenses that will accrue from running the company (Armstrong, Kotler, Harker & Brennan, 2015). Before the company gains ground in that market, the partners also have the responsibility of cushioning their business from any financial shocks. Partners look forward to securing a Small Business Administration (SBA) loan that will cover the company for seven years. The SBA loan will be helpful in supplementing the unbudgeted financial demands of the business when it is operating.  The company is dedicated to building a strong market position both locally and internationally, this is occasioned by the partner’s vast experience in administrative matters and excellent knowledge of the USA market structure. It is also anticipated that Global Fashions’ strong market position will be strengthened by the fact there is mild competition in the market. There are very few players in the fashion and design sector, who have not covered a vast market within the USA and beyond, especially for the companies specialized in the production of traditional fashions and designs. Company Ownership Global Fashions is owned and managed by three equal partners. It is incorporated in the Hawaii state in the United States of America.  Start-up Summary Global Fashions is a start-up company. Financing of the company will emanate from partners’ own contributions, which will make up the capital for the business. Further, to cushion the company against any unprecedented and unforeseen financial shocks, the company will secure a seven-year SBA loan. The diagram below shows the anticipated initial costs for running the Global Fashion enterprise.   Startup Requirements Start-up Expenses

Portfolio	Estimated Amount in $
Legal Premise Renovation Design work Expensed Equipment Insurance Rent Expenses Research and Development Hosting setup Other	1 000   2 500   5 000 15 000      250      500  1 000  3 500  5 000
Total start-up Expenses	33 750
Start-up Assets Cash required Inventory Current assets Long-term assets	24 000       650    5 000    2 500
Total Assets	32 150
Total Requirements	65 900

   Liabilities and Capital

Portfolio	Estimated Amount $
Liabilities Current borrowing Long-term liabilities Outstanding bills Other current liabilities	0 30 000 20 000 0
Total liabilities	50 000
Capital Planned investment Fields Other Additional investment	0 75 000   75 000
Total Planned investment	150 000
The loss incurred at startup	22 000
Total capital	128 000
Total capital and liabilities	178 000
Total funding	200 000

Products Global Fashions offers a wide range of fashion designs ranging from clothing, apparels, cosmetics, costumes and lifestyle accessories. The company’s products are of high quality since they are made from the finest raw materials imported across the globe. The company is likely to realize an exponential expansion due to its good approach in serving customers and adjusting according to market trends. Global Fashions is tailored towards satisfying customer needs from the wholesalers down to the small-scale retail traders. The company is efficient and effective in the provision of its products: clothing, apparels, cosmetics, costumes and lifestyle accessories to their respective customers. Global Fashions ensures there is a net production of eight to ten batches of clothes, costumes and lifestyle accessories fully packaged for distribution in their outlets through registered suppliers of the company. The demand for clothes, costumes and lifestyle accessories is relative to the market. Market Analysis Summary The main focus of Global Fashions is to offer a wide variety of traditional fashions and design ranging from traditional African, Southeast Asian and European designs. The company is developed in a manner that it sufficiently produces what is needed in the local consumer markets before extending its operations to other parts of the country and on the global market scale.  Market Segmentation Global Fashions has a larger consumer base. However, the company targets the middle and upper-income markets. These markets are well controlled by the middle class and upper-class earners in the country. The main reason for clearly investing in this market is that middle and upper class markets have a varied taste for fashion (Olivetti, Field & Kirchain, 2015). Notably, there is a significant level of low-income consumers that have provided a significant market for the company products. The company looks forward to producing products that may attract a sustainable consumer base in the low-income markets.  Local residents  Global Fashions looks forward to establishing a wider local market. Having a wider customer base in the locality it is located will facilitate the establishment of a healthy and consistent income base for the company, hence ensuring continuity and sustainability of the business venture. International investors International investors play a significant role in the dissemination of information about the Global Fashions Company. Global Fashions has been assigned the responsibility of p...