Invasion of Privacy and Security of Information/Data of Customers

Research Project

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Research Project

Since the customer's privacy and security while shopping is critical, various research has been conducted to address it. Madhusoodanan (2021) has highlighted that most consumers share their information online when purchasing different products. The main reason the consumers share their information is that they improve their experience since the company understands the customers' preferences and creates a product that fits them. However, even though sharing personal data with the company has been aimed at improving the customers' experience, other instances have negatively affected the customers. One of the reasons is that some of the customers' information is sensitive, which can cause a financial loss. This has been the main reason the government has