Impact Study of Overseas Version of TikTok Marketing Strategy

Impact Study of Overseas Version of Tik Tok Marketing Strategies
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Abstract
The study on the impacts of overseas version of Tik Tok on marketing strategies is developed on the fact that social media has had great potential and uses in businesses. A mixed research method using qualitative and quantitative research is developed, thus creating an extensive understanding on whether Tik Tok helps in developing positive or negative impacts in the marketing scene. The use of Tik Tok as the medium of research helps in ensuring that the social media platform being studied provides actual impacts on marketing strategies, More so, the research targeted agriculture and financial services audiences, thus developing a genuine environment in conducting the research. Thematic analysis and descriptive statistics analysis help in developing an extensive analysis on the impact of Tik Tok on marketing strategies. The research findings indicate that Tik Tok is an effective marketing tool to use, from the positive impacts that the platform has on marketing strategies.
Impact Study of Overseas Version of Tik Tok Marketing Strategies
1 Introduction
Background of Study
Social media has been a great development not only in the social interaction scene but also in broad applications such as in businesses. A major use of social media in businesses has been in marketing, which has seen a rise in the number of interactions and sales that companies make. In fact, social media has illustrated its extensive uses in marketing such as in ensuring that consumers and the public offer their opinions and feedback on either a public and private basis. Data analytics has also been an additional feature in social media that has helped in facilitating effective marketing through ensuring that the right audience is targeted using social media [1]. The growth of social media has also seen a revolution in the marketing scene where companies have now employed social media specialists to work with marketing employees to develop effective marketing strategies over social media. Therefore, social media has proven to be an effective tool in businesses due to its extensive and supportive uses in areas such as marketing.
Tik Tok has been an effective social media platform that has greatly helped in facilitating sharing of videos and pictures. In fact, Tik Tok’s popularity has helped in creating an effective platform that the marketing community can utilize to guarantee easy reach out to potential customers [2]. Since its launch in 2016, Tik Tok has been able to gradually increase its users, where by the year 2020, it had over two billion users. In fact, Tik Tok’s growth has been rated by Morning Consult as among the fastest growing brands in the year 2020 [3]. The use of Tik Tok in marketing is therefore, an illustrative aspect in ensuring that more users are reached, thus helping companies to attract more customers and gain more sales.
Significance of the Study
The study on the impact of overseas versions of Tik Tok marketing strategies is highly important since it helps in appreciating the role that Tik Tok plays in businesses as a social media platform. There has been great implementation of social media in businesses, which has helped in ensuring that businesses utilize the platforms in various ways. However, the mode of application of the platforms in businesses has varied, which creates the need for a study such as on the impact of marketing strategies in the platforms. The study will help in assessing how Tik Tok overseas marketing strategies have helped in creating an extensive business environment. It also helps in identifying how Tik Tok marketing strategies can be applied in different ways, thus ensuring that businesses get to derive different benefits from using Tik Tok in marketing. Therefore, the study is highly significant in clearly outlining how overseas Tik Tok marketing strategies have been applied in businesses to generate more productivity.
Research Questions
The research on the impact of overseas Tik Tok marketing strategies is guided by the following research questions:
* How has organizations globally implemented Tik Tok in marketing?
The research question seeks to evaluate how Tik Tok is being used in marketing applications by businesses to help in creating an understanding on the utility and viability of Tik Tok marketing strategies.
* What is the impact of the overseas version of Tik Tok marketing strategies in businesses?
The research question seeks to develop an understanding on how Tik Tok marketing strategies have changed, affected or revolutionized businesses in the modern day.
Research Objectives
The study on the impact of overseas version of Tik Tok on marketing strategies is mainly guided by the objective to appreciate the use of Tik Tok as a social media platform in businesses. Social media technologies have been widely used in businesses, Tik Tok being the latest social media platform for businesses to embrace. The study seeks to develop an explorative assessment on Tik Tok’s input in business revolution as other social media platforms have developed. Therefore, the study seeks to develop an effective understanding on how Tik Tok is an effective social media platform in ensuring that marketing strategies in businesses are developed.
2 Social Media
Social media has been an effective platform to conduct studies given that it is, in todays world, a great platform to engage people. In fact, the popularity of social media has helped in assessing how people feel about certain topics [4]. The use of hashtags in social media has helped in widening the reach out to more people, based on topics rather than personalities, thus creating objective approaches in conducting a study.
Social media platforms have an inbuilt data analytics platform, which helps in creating a qualitative and quantitative research basis. The use of platforms such as Tik Tok to actually assess the impact of Tik Tok marketing strategies using the data analytics feature will help in guaranteeing a more focused research that will show the real impacts of the platform in marketing [5]. It is generally known that social media platforms help in improving the marketing capabilities of businesses. However, assessing Tik Tok’s impact on marketing strategies would greatly help in identifying the platform’s illustrative input in creating definitive strategies. Therefore, the data analytics aspect in social media will help the study on impacts of overseas version of Tik Tok on marketing strategy.
Social media utilization in businesses has attracted people from all generations. Although the largest audience on social media is the generation Z, objective use of social media in instances such as marketing has helped in attracting genuine uses of social media. Illustratively, the study will utilize the aspect of quality use of social media among al...