Global Brands (McDonald's)

Global Brands
Global Brands
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McDonald's
MacDonalds Corporation, popularly known as Mickey D's, is a global leader in the service of hamburger fast food restaurants. The organization serves more than 70 million customers on a daily basis in more than 120 nations. The company was established in 1940 as a barbecue restaurant by MauriceMcDonaldand Richard. In 1948, they jointly organized this enterprise as a hamburger by employing the principle of production line. Mr. Ray Kroc joined the organization in 1955 as a franchise agent and subsequently purchased the enterprise from Macdonald brothers (Heller; 2011).
McDonald’s Company operates and franchises McDonald's restaurants in its worldwide restaurant Industry, these serves as a menu at various pricings, which provide value in 120 countries worldwide. As of Dec 31, 2012 among the 33,515 in 120 nations, 27,080 were either franchised or licensed, 3,930 were licensed to developmental licensees and 3,675 were licensed to foreign affiliates. On the other hand, 6,440 were operated by the organization. The menu in MacDonald enterprise includes cheeseburgers, hamburgers, Big Mac, various chicken sandwiches, Chicken McNuggets, French fries, Snack Wraps, salads, soft drinks, oatmeal, shakes, McFlurry desserts, soft serve cones, coffee and McCafe beverages (O’ Brien, 2012).
In recent times, sales at the world have continued to rise tremulously and therefore, increasing revenues. Sales in US and European market rose by 4.9pc while in Europe and 2.5% in other regions. Sales in USA were especially enhanced by the sale of coffee drinks. One of its menus the McRib, consisting of pickles, ground pork, onions and barbecue sauce in a roll has been greatly followed by its clients. The company first introduced the sandwich in 1981but subsequently removed it from its menu in 1990. It was brought back recently due to public demand.
In places where this product is available thorough the year such as UK, Russia, France, Europe and Australia, increased performance was recorded. Results were also strong in other parts of the world such as Australia, China, and Japan. A valuable menu and quality services, as well as renovations and drive thru options are assisting positive results in these parts. More recently, store sales that were open at least one month increased by 5.2pc from 3.9pc realized in USA and 4.9pc in Europe (Trotman, 2010).
The philosophy of MacDonald has always been “one world, one burger” This means that the burger must be constant in terms of quality and cost. In meeting these kinds of high standards, it was necessary for the organization to harbor an efficient supply chain management system. McDonald's has a highly orchestrated supply chain in India referred as the “cold chain” (ICMR, 2002).
Coca Cola
The Coca Cola Corporation is the world’s largest beverage organization. The company refreshes its customers with more than 500 beverage brands. The corporation is considered to be among the world’s valued brands with products such as  HYPERLINK "-colacompany.com/brands/minute-maid" Minute Maid,  HYPERLINK "-colacompany.com/brands/powerade" Powerade,  HYPERLINK "-colacompany.com/brands/glaceau-vitaminwater" vitaminwater,  HYPERLINK "-colacompany.com/brands/simply" Simply,  HYPERLINK "-colacompany.com/brands/diet-coke" Diet Coke,  HYPERLINK "-colacompany.com/brands/sprite" Sprite,  HYPERLINK "-colacompany.com/brands/coca-cola-zero" Coca-Cola Zero,  HYPERLINK "-colacompany.com/brands/del-valle" Del Valle, and Georgia. In the global arena, the company is the leading in terms of its beverage distributing system. It serves customers in more than 200 countries worldwide who consume the beverage at daily rate of more than 1.8 servings. The company is committed in building sustainable communities. Additionally, the company puts more emphasis environmental protection, health life, active support, creating safe and inclusive work environment for employees and associates as well as enhancing economical improvement of the communities in the places of their operations. The company, including its bottling partners is ranked among the world’s top ten private employers placing more than 700000 workers (Coca Cola, 2013).
The Coca Cola Company has joined hand with Nokia Corporation so as to boost its sales. According to the cocacola press release, the Lumia range of Windows Phone and powered devised would be employed daily by the company sales men and associates in markets for the purpose of processing orders, validating equipments and market execution improvement. In this alliance, Nokia Corporation agreed to offer cocacola employees support for Microsoft office for on he phones supporting Microsoft 8 platform. This enables easy synchronization with Microsoft exchange, Lync, SharePoint, Office 365 and the seamless integration with outlook. These features assist the workers in working flexibly and remotely as well as the secure access to all the company systems and data (Coca Cola, 2013).
In accordance to Coca Colas 2010 annual report, the organization sells its beverage products in more than 200 nations worldwide. The report articulates further that of the approximated servings of more that 50 billion, the beverage bearing the trade mark of coca cola account for 1.5 billion. The latest figures indicate that they serve more than 1.6 drinks on a daily basis. Of these drinks served, those bearing the coke or coca cola trademark account for approximately 78% of the organizations total sales. In 2012, the company becomes the first in topping £1 billion per annum in its gross sales in UK alone (Edinburgh Evening News, 2012).
The coca cola company’s main rival includes  HYPERLINK "http://en.wikipedia.org/wiki/Pepsi" \o "Pepsi" Pepsi, which is the product of  HYPERLINK "http://en.wikipedia.org/wiki/PepsiCo" \o "PepsiCo" PepsiCo. This organization is in most cases the rated he second to Coca-Cola in terms of sales. In other markets, the company outsmarts Coca-Cola in sales. The third in this perspective is  HYPERLINK "http://en.wikipedia.org/wiki/RC_Cola" \o "RC Cola" RC Cola, which is owned and...