The Gift of Thrift Data Findings

The Gift of Thrift Data Findings
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The Gift of Thrift Data Findings
The primary research method used was the marketing research question. In particular, the study had 89 responses and used cluster and convenience sampling in selecting participants (Research Design, 2022). The graph below shows the age of the respondents.
Figure 1
Participants’ Age.


Figure 1 above depicts that the majority of respondents, approximately 98.9%, were aged between 18 and 22 years (“Thrift Store – Marketing Research Questionnaire,” 2022). As such, many individuals who participated in the study were from George Washington University (GW). Only 1.1% of the participants were above 22 years old. Since the primary focus of the research was to know whether an on-campus thrift store can succeed at GW, having the majority of students participating in the study was beneficial (“The Gift of Thrift,” 2022). Besides, if a thrift store was set up on the campus, the target customers would be students.
The yearly family income was a crucial factor to consider for the respondents. The graph below shows the income distribution of the 89 individuals who participated in the study.
Figure 2
The Yearly Income Range.


As can be seen in Figure 2 above, participants came from families with varying annual income ranges. Specifically, those with over $250,000 of annual income comprised about 22.5% of the respondents. Approximately 20.2% of participants were from households with between $90,000 and $120,000, 19.1% were in the range of $60,000 to $90,000, 14.6% were from families with between $120,000 and $150,000 annual family income (“Thrift Store – Marketing Research Questionnaire,” 2022). Around 9% of respondents came from households with a yearly family income ranging from $200,000 to $250,000 and another 9% from families with an annual income between $30,000 and $60,000. Participants from households with an annual income of $30,000 and below constituted about 5.6% of the participants.
The majority of respondents said that they enjoyed shopping for clothing. Figure 3 below shows the percentage of participants and whether or not they liked shopping.
Figure 3
Whether Participants Enjoyed Shopping for Clothing.


Based on Figure 3 shown above, approximately 86.5% participants enjoyed shopping for clothing. In that light, since the majority of these individuals are aged from 18 to 22 years, it means that there is a high likelihood that these people would visit on-campus thrift stores to identify whether they can purchase clothes for themselves (“Thrift Store – Marketing Research Questionnaire,” 2022). On the contrary, only 13.5% of respondents denied that they enjoyed clothing. The comparison of the two percentages based on the enjoyment of shopping for clothing indicates a positive outcome if a thrift store was established on-campus.
Furthermore, to determine respondents’ rate of enjoyment, researchers used a scale of 1 to 5 and got 81 responses. The following graph shows the rating of the participants’ level of enjoyment for shopping for clothing.
Figure 4
Rate of Enjoyment for Clothing Shopping.


Figure 4 above portrays that approximately 53.1% of the 81 participants rated their shopping for clothing enjoyment level at 4. About 30.9% of the respondents fully enjoyed shopping for clothing and gave a rating of 5. Based on the two groups of participants, it is evidence that the majority of individuals studied enjoy shopping for clothing. In addition, around 12.3% of the respondents rated their enjoyment level at 3, 2.5% at 2, and 1.2% at 1. Consequently, it appears that many people aged from 18 to 22 years enjoy shopping for clothing and are likely to shop for clothes at an on-campus thrift shop.
In contrast, researchers got 12 responses from participants who did not enjoy shopping for clothing. Despite the presence of high-end thrift stores, some people cannot be convinced to shop for their clothes from these collections. These respondents gave various reasons they disliked shopping for clothes. Some said that they found shopping for clothing boring and had specific styles they keep up with. Another reason expressed was that they love fashion and new things enable them to update their personal styles to get the best method of self-expression (“Thrift Store – Marketing Research Questionnaire,” 2022). Others asserted that they had big sizes and it is frustrating and stressful for them to get a good clothing selection. A proportion of respondents said that they get stressed when they think about prices and hardly get clothes that exactly fit them due to their big body sizes. Others admitted that shopping for clothing wastes their time, requires more money, and they do not like spending on clothes. Another proportion said that they get bored and that they appreciate gifted clothes more than buying clothing for themselves. In addition, they asserted that shopping for clothing is boring, challenging, stressful, expensive, and time-consuming. The other reason raised for those who dislike shopping for clothing is that although it is fun sometimes, they do not like spending money on it and that the gendered experience of shopping for clothing is uncomfortable. Therefore, despite the majority of participants saying that they enjoyed shopping for clothes, a small percentage gave the above reasons to show why they hate shopping for clothing.
The research also determined the gender of respondents to know who liked shopping for clothing more than others. The following graph shows the percentages of participants and their gender.
Figure 5
Participants’ Gender.


Based on Figure 5, more females participated in the survey on shopping for clothing than their male counterparts. Specifically, about 77.5% of the respondents were women. Besides, approximately 19.1% of men participated in the study. Non-binary participants comprised 2.2% and others 1.1% (“Thrift Store – Marketing Research Questionnaire,” 2022). Although the specific reason for having more female respondents than males was not recorded, it appears that this was a disparity or limitation to the study. However, it cannot be concluded that many women like shopping for clothing compared to men.
The other most significant question that researchers asked the participants is whether they had shopped at a second-hand clothing store before. The following graph depicts the answers obtained from the participants.
Figure 6
Participants Who had Shopped at a Second-Hand Clothing Store Before the Study was Conducted.


Figure 6 portrays that for the majority of respondents, shopping for second-hand clothing was not a new thing for them. They already had an experience with thrift...