Consumer Behaviour Course Assignment

Assignment 4 Student’s Name Institution Course Number and Name Instructor’s Name Date Section 1 Group Influence 1a. Toyota Tacoma has an active brand community Tacoma owners engage in online forums, social media groups, and meetups to celebrate the truck's rugged capabilities and share adventure experiences (Tacoma World, 2016). Recommendations This community reinforces the brand's adventurous spirit and owner loyalty. Toyota should continuously cultivate this by sponsoring events, providing exclusive content/merchandise, and empowering influential members as brand ambassadors. Leveraging user-generated content more can inspire others. However, monitoring feedback to address concerns is crucial to sustaining positive sentiment. 1b. Other key reference groups that influence target consumers. Family/friends, aspirational groups (off-road enthusiasts, overlanders), negative influencers (environmentalists opposing gas trucks), market mavens (auto experts/reviewers). 1c. Influence analysis: * Families/friends provide subjective opinions. * Aspirational groups shape perceptions of whether Tacoma fits desired lifestyles. * Negative influencers raise environmental concerns. * Mavens influence through authoritative, objective evaluations. Section 2 Demographics 2a. Demographic factors (Solomon et al., n.d) * Income and Social Class: As a midsize truck that is pocket-friendly, it attracts most young people between the ages of 16-35 who like adventure and who don't have a lot of money to buy an expensive car. So, Tacoma primarily attracts middle-class consumers who can at least afford its $32,995-$50,000 price point (2024 Toyota Tacoma / Tacoma Hybrid Review, Pricing, and Specs, 2023). Social class impacts preferences, with higher classes favoring premium/prestigious products. * Family Structure: Tacoma caters to diverse family structures - couples, families with children (needing cargo space), and single individuals. Its versatile utility appeals to different household compositions. * Age: Tacona has a broad age range, statistics done in 2009, though not recent data since it was published in 2009, show the main...