Company Research Report Outline Color Code Each Section By Team Member

Company Research Report Outline
Color Code Each Section By Team Member
1. INTRODUCTION 
The hotel industry is one of the most dynamic and competitive sectors of the economy in America. Sustainability and market position of a business depend on the ability of the business to formulate and implement effective strategies to guide the business towards efficient customer satisfaction, employee empowerment, and CSR (Hua, DeFranco, & Abbott, 2020). The basis and philosophy of the organizational culture at Orlando Four Seasons Hotel has seen the business emerge a major market player in the neighborhood ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). It is an AAA Five Diamond Resort that is nestled in a residential, secluded setting, and it has become a lakeside haven dotted with high quality pools, gardens, and towering pillars of cypress and palms. The location of the Orlando Four Seasons Hotel, the quality of services, environmental protection, the environment and facilities, as well as business culture have put the hotel a notch higher than its competitors.
2. MISSION/VISION /VALUES
When the Orlando Four Seasons Hotel was initiated, it laid its focus on creating a corporate mission statement which would guide services and actions of all individuals within the organization so as to achieve its organizational goals and objectives ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). At the company, the management believes in recognizing familiar faces, welcoming new ones, and treating all those they meet the same manner in which they would want to be treated. This means that the company is committed to the mission of treating all customers with respect and satisfactorily, regardless of whether they are loyal customers or first-time comers ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The services and culture of the company is based on treating all customers with respect and offering them high quality services.
In addition, the vision statement of the company is centered on its belief that its purpose is to create long lasting impressions among customers and visitors. As such, the company serves customers with high quality services (Maltseva, Tsunaeva, Arakelian, & Galazova,). Further, the hotel is committed to conducting its business operations in such a manner that it complies with all legal and environmental laws and requirements so as to promote its CSR strategy and approach. The company centers its practice and service culture on the highest ethical standards, inclusive of standards that are intended to prevent corruption and bribery in the firm.
Orlando Four Seasons Hotel has also created a brand name and value centered on the delivery of impeccable service and quality ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The company created the brand name by creating a business culture that would enable the operations and organizational culture; this made it possible for the company to build a brand that is globally recognized ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The business’ commitment to achieving this value is evident in its business model; it represents four pillars-culture, service, quality, and brand. The first three pillars make it possible to achieve the fourth.
Orlando Four Seasons Hotel bases its operations on the Golden Rule; the rule entails treating everyone as one would like to be treated, as mentioned earlier. The rule enables the company to put its workers first, and this enables the front-line workers to understand the best approaches to keep the consumer base satisfied and loyal to the brand (Catrett & Lynn, 1999). In this case, the company has lived its talk as outlined in its mission and mission statements, and the company values. The Golden Rule has given the employees the flexibility and authority to make decisions that have helped in satisfying the consumers. This also implies that the brand is built to last.
The success and brand value of the business thus far is attributed to the efforts made by Sharp during the early days of the company ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). He was determined to build a valuable brand that would topple competitors in terms of market power and position. As such, he benchmarked from other countries and industries for the best practices, paying attention to the details in the process. He implemented the ideas borrowed from one of the European companies and introduced concierge service (Jackson & Naipaul, 2008). The service was tested and the outcome was successful, but it was soon copied by competitors. However, he based the business culture of Orlando Four Seasons Hotel on ideas that could not be easily borrowed and implemented by competitors; this explains why the business remains a mile ahead of its competitors. 3. HISTORY
Orlando Four Seasons Hotel first operated in 1961, and its history is a tale of remarkable expansion, continual innovation and development, and dedication to the highest ethical standards of performance (Konrad, 1999). For over 50 years, the company has transformed the hospitality sector by combining efficiency and friendliness in its services, as well as serving the finest traditions in hotel keeping at the international level. The process has also seen Orlando Four Seasons Hotel redefine luxury for the consumer and modern traveller. A timeline of its history shows the progress achieved by the company.
1960–1969: BIRTH OF Four Seasons
Isadore (Issy) Sharp did not intend to venture into the hotel business on large scale when his father, Max Sharp, built his first hotel. Issy was a young builder and architect at this time and was working with his father, who was a contractor (Morgan, 2014). During this decade, Sharp opened three new hotels under the same brand. Later on, this paved the way for the birth of a unique hotel which solely focused on the customer.
1970–1979: Focus Shifted to Luxury
This decade marked a defining moment for the hotel, which was marked by the opening of the first Four Seasons Hotel in London, England. The hotel defined the future direction to be taken by the company as it pioneered the unique services that the Orlando Four Seasons Hotel would deliver to the world (Morgan, 2014). Over the course of a few years, the hotel’s portfolio included 10 hotels in Canada and also made its first management contracts in the US at Chicago and San Francisco. By the end of this decade, the company had fully entered the U.S market and its name had been branded in Washington, DC.
1980–1989: Expansion into the USA
This decade witnessed the unveiling of flagship hotels in numerous cities in the U.S. Cities in which the hotel opened shop include Chicago, Los Angeles, Dallas, Boston, and Philadelphia ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020). The decade also saw Orlando Four Seasons Hotel grow into a strong brand. It also started transforming itself from an own-operator of hotels into a management business.
1990–1999: Spreading throughout the World
During this decade, Orlando Four Seasons Hotel became the market leader in the hospitality sector in North America. The business also started investing in the expansion of its portfolio of resorts during the decade (Alawar, 2015). The expansion was informed by the anticipation of increased demand for leisure experiences by the generation. The hotel also started offering high quality services and exceptional facilities in various exotic destinations.
2000–2009: An International Luxury Brand
In its fifth decade in operation, Four Seasons Hotel started growing both in recognition and size around the world. The company owned 50 properties, and it operated in all continents apart from Antarctica (Dika, Triyuni, & Meirejeki, 2018). The business also integrated Residence Clubs, Four Seasons Private Residences, and other residential offerings branded by the company with resort and urban Four Seasons locations. The strength and value of the brand improved and became even more promising to grow.
2010 to Present
In the 6th decade, the company has remained focused on improving its global growth and expansion. The company has also laid equal emphasis and focus on its innovation and creativity, and thus improving its leadership and quality of operations in the luxury sector (Dika, Triyuni, & Meirejeki, 2018). The company remains the market leader in the hospitality industry in both the American and global markets. 4. ORGANIZATIONAL FACTS
In this section, you should provide critical facts about the organization. Include such things as: Brands, Date of Inception, Number of Units, Map of locations and global presence, Revenues, Number of Employees, Share of the Market, etc. VISUALS REQUIRED.
Physical Features ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020)
Property Size: 26.5 acres (11 hectares)
Architect:
WTG Design
HKS
EDSA (landscape architect)
Interior Designer(s):
Anderson Miller Ltd
Location:
Just minutes from the Magic Kingdom® Park, Epcot®, Disney’s Animal Kingdom® Theme Park and Disney’s Hollywood Studios® – and easily accessible to numerous area attractions
Spa
Number of Treatment Rooms: 18
Includes 6 couples' spa suites for private retreats
Special Facilities:
Recreation
On-site Activities
Explorer Island:
A five acre/two hectare playground packed with fun for all ages, including a family pool with a lazy river winding around a “ruined” mansion, climbing wall, waterslides, and a Kids for All Seasons program; activities include beach volleyball, basketball, a video gaming centre, outdoor movie nights on the Starstruck screen, and more
Pools:
Number of Pools: 5
Lakeside Adult Pool
7,590 square foot/705 square metre Family Pool
Splash zone
Lazy river
Water slide
 
Fitness Facilities:
Special Features:
Cardiovascular equipment, Peloton bikes, weight-training facilities, steam room, yoga, whirlpool
Tranquilo Golf Course at Four Seasons Resort Orlando:
Course Size: 6,968 yards, par 71
Designer: Tom Fazio
Facilities:
Pro shop, golf instruction, driving range, putting green, club rental, on-site restaurant Plancha ("Luxury Resort Orlando | Four Seasons at Walt Disney World Resort", 2020).
Special Features:
A certified Audubon sanctuary, the course features southern live oak trees covered in delicate spanish moss and abundant wildlife across topography unique to central Florida, with its varying elevation and wetlands
Tennis:
3 Har-Tru courts
 
For Younger Guests
Explorer Island - A five acre/two hectare playground packed with fun for all ages, including a family pool with a lazy river winding around a “ruined” mansion, climbing wall, waterslides, and a Kids for All Seasons program; activities include beach volleyball, basketball, a video gaming centre, outdoor movie nights on the Starstruck screen, and more
Meeting Rooms
Unique Meeting and Event Facilities:
Most rooms feature natural light through floor to ceiling windows, and access to outdoor terraces and lawns
Special relationship with Walt Disney World® Resort gives planners access to world class creative talent and production resources from the Disney Event Group, private theme park events, engaging professional development t...