Business Model and Resource Requirements for Organic Milk and Dairy Products

Business Model and Resource Requirements for Organic Milk and Dairy Products
Student Name
University
Course
Professor Name
Date
Business Model and Resource Requirements for Organic Milk and Dairy Products
In order to effectively reach our target audience, we will implement a multi-channel approach. Combining various online and offline channels aims to maximize brand exposure and engagement with potential customers (Hossain, 2019). This section will outline the key channels we will utilize and the associated channel economics, funnel implications, and the necessary labour and funds required for successful customer acquisition.
Firstly, we will develop a professional website and social media channels that serve as comprehensive platforms showcasing our products and farm experiences and upholding our brand identity. Websites facilitate customer inquiries and information gathering and provide a convenient avenue for placing orders (Desai & Vidyapeeth, 2019). Leveraging these channels in conjunction with online marketplaces such as Amazon will help increase brand awareness, engage with various customers, and promote our products and farm experiences.
Lastly, we will actively participate in local farmers' markets and food festivals for offline shopping convenience. Farmers' exhibitions are valuable opportunities to showcase brand offerings, engage with customers in person, and build brand recognition within the community (Krishnan et al., 2021). Establishing a presence at such events will forge connections and foster loyalty among individuals passionate about sustainable and high-quality food products. Additionally, we will stock and sell our dairy products through physical retail locations to effectively reach a broader customer base and cater to their needs for offline shopping convenience.
Channels and Relationships
Channel Economics
The success of our multi-channel approach relies on understanding the associated costs and investments required for each channel. A multi-channel approach uses multiple marketing and distribution channels to reach and engage with several customers (Abrudan et al., 2020). Initial investments will involve web development, hosting, content creation, and social media management for the website and social media. Additionally, online marketplaces like Amazon will demand marketplace fees, shipping, packaging, and platform-specific marketing expenses. Collaborating with physical stores and farmer’s markets will entail product placement fees, packaging costs, and potential promotional activities.
Funnel and Implications
We will examine the funnel stages and their implications to guide our customer acquisition efforts. The first stage is awareness, whereby potential customers become familiar with our brand through online marketing campaigns, social media presence, word-of-mouth, and physical store displays. Creating brand awareness necessitates allocating dedicated resources for digital marketing and establishing partnerships with physical stores to increase brand visibility (Ho et al., 2020). In the consideration stage, interested customers will visit our website or social media channels to gain further information on our products and farm experiences. We will maintain an engaging, informative, and visually appealing online presence to capture and retain our customer interest. The conversion stage involves customers purchasing through our website, online marketplaces, or physical stores. Therefore, we must provide a seamless purchasing experience with user-friendly online interfaces and attractive product packaging. Finally, in the retention stage, we focus on customer satisfaction, product quality, and ongoing engagement by personalizing communication, loyalty programs, and active social media interactions to nurture customer relationships and encourage repeat purchases.
Key Activities
The following key activities are integral to the success and growth of our business, and each area requires specific expertise and resources for effective management. The key activities in our business can be categorized into the following areas. The first one is product development, which involves research, development, and creation of high-quality organic milk and dairy products. Product development activities in a dairy farm include sourcing organic ingredients, ensuring product safety and quality, developing new product variations and flavours, and conducting regular product testing and improvement (Owusu-Kwarteng et al., 2020). The second activity is farm operations and customer service. Farm management activities include caring for the cows, feeding and milking them, maintaining their health and well-being, managing farm facilities and infrastructure, and implementing sustainable farming practices (Biswas et al., 2019). Providing excellent customer service is also essential for customer satisfaction and retention. Excellent customer practices involve responding to customer inquiries and feedback, handling customer complaints, providing product information and support, and ensuring timely and accurate order fulfilment.
The third activity is ensuring a smooth and efficient supply chain. This step involves establishing relationships with local organic farms for milk ...