Assessing the Financial Performance of the Company

Memorandum
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MEMORANDUM
Date: Dec 18, 2022
To: Sales and Marketing Department
From:
Subject: Assessing the Financial Performance of the Company
Overview
The marketing and sales team has planned to boost loyalty card memberships in rural, suburban, and urban areas with a predominance of low-income residents. The department responsible for the Rewards/Membership Product Line will monitor the initiative's expansion and sustainability while making sure it complies with CSR requirements (CSR). This memo's objectives are to identify the financial records demonstrating a commitment to TBL, assess how well the strategic plan aligns with KPIs and explain how TBL data connects to KPIs.
Financial Documents Intended for Tripple Bottom Line(TBL)
A firm that chooses to employ the TBL strategy may increase its profitability by at least 51% to 81% within three to five years. Even though profitability is a significant portion of the triple bottom line, the planet and people are equally significant in ensuring the company is highly sustainable and continues to be profitable. To achieve this, the company should ensure operational costs are reduced, hiring costs are reduced and the company reduces its energy and waste costs (Willard, 2015). This project aims to achieve comparable outcomes to gauge how well TBL is being implemented. To effectively do so, data will be collected from financial statements such as balance sheets, cash flow statements and income statements. Other material documents relevant to gauging the company's TBL include the executive summary and SWOT analysis reports.
The company's balance sheet illustrates the assets, liabilities and owners' equity aspects. It demonstrates the financial position of the company. It is easy to know how stable the company is financially by analyzing its balance sheets since it demonstrates whether or not the company can utilize its assets to attend to its liabilities. Analyzing the current company's balance sheet helps get a clear overview of whether the company can sustain the ongoing sales and marketing program. The marketing and sales teams' ultimate objective is to invest in businesses that support green efforts using the money made through this program. After the period, a consolidated balance sheet report will enable us to assess the program's effectiveness. The extra cash will be utilized to invest in TBL-focused businesses if an increase in profit is seen.
Along with investing, the firm intends to boost philanthropic donations, which should be reflected in our income statement reports. The marketing and sales teams want to encourage communities to accumulate points, which will then be transformed into charity payments to the areas where our low-income members reside. Additionally, we anticipate that our connections with schools will result in sales. In exchange for these relationships, we consent to make recurring contributions based on a percentage of sales. We anticipate an increase in the amount spent on operations since we want to engage community volunteers, work with temporary staffing agencies, produce and distribute promotional goods, and largely depend on paper-based advertising campaigns.
The cash flow statement will notify you if the sales are not bringing in enough money to pay costs, despite the income statement recording sales and profits (Periu, 2016). We must keep a tight eye on both the financial inflows and outflows while the program is under development. If the sponsorships and sales indicate a lack of interest, it is crucial to spend additional money on research by speaking with residents, students, and business owners. If our positive cash flow increases, we may have the chance to invest in local communities by giving them access to internet technology. The school's ability to provide a resource for pupils to finish their tasks would benefit from this. Additionally, it will lessen the demand for paper consumption for marketing reasons, benefiting the environment.
The Executive Summary is a key document in providing more insights to the sales and marketing team on how it can target low-income individuals, regardless of whether they live in urban or rural communities. Since internet connectivity is so scarce in these places, most marketing initiatives will be carried out by an "on the ground" sales crew that will distribute flyers among villages, small businesses, and educational institutions. The SWOT analysis outlines the various strengths in the areas of client retention and satisfaction in the sales and marketing departments. Low wait times for customer support encounters, high membership use rates, and high membership/customer retention rates. The SWOT analysis also reveals that we have issues with our high turnover rates in sales and marketing. Some notable problems with the current sales and marketing department include diver...