Ad Analysis Outline: McDonald's UK - Carrot Stick

Your Name Subject and Section Professor’s Name September 17, 2019 Ad Analysis Outline * What is the title of your ad or product? Embed the image(s) or provide a working video link in the outline document. The title of the video ad is “McDonald's UK - Carrot Stick (2017 Christmas commercial)” /watch?v=QaDWM6aGTuU * Describe the ad in detail: what does it look like, what designs are used, who appears in it, is there music or editing, etc. The ad is about a young girl being attached to a carrot stick. Throughout the whole film, people asked why she was holding onto a carrot wherever and whenever she goes. And in all those times she simply replies “it’s for the reindeer.” The environment of the advertisement features a yuletide ambiance. All the streets, parks, and even their home are filled with Christmas decorations, while sidewalks are covered with snow. Throughout the duration of the whole film, several characters appear such as the ‘young girl’, her father, her mother, her older brother, and a few strangers who inquired about the carrot. In terms of editing, one of the salient features is the music. It features a soft piano solo that is average in tempo. Aside from this, it could be seen that while the surroundings are colorful, the McDonald’s store was shown with a higher contrast than the surroundings. * Describe the rhetorical situation for your ad: creator, purpose, audience. Overall, the rhetorical situation for this ad aimed to appeal at the audience’s inner joy and longing to celebrate Christmas with their family. Specifically, however, this can be seen in a number of ways. In terms of its creator, it could be seen that the ad was created by a multinational company who most people know around the world. McDonald’s is one of the biggest burger chains in the whole Europe, thereby making their advertisement easy to recognize. Second, the ad...