Dunkin’ Donuts Marketing Research Assignment

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Marketing Research Assignment
1 Dunkin’ Donuts has developed a new line of pastries with a distinctive French taste. It would like to determine consumers’ response to this new line of pastries before introducing them in the marketplace. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?
Questionnaires and interviews can be conducted to determine the preferences of the consumers. Additionally, the company can also use social media to assist in determining the preferences of the consumers and the selection of the most preferred coffee shops. This survey methods will ensure that consumers from different geographical locations will be accessed and their views will be recorded easily. Alternatively, these survey methods will also indicate some of the coffee shops that have the highest popularity in the region and the ones that are easily a...