Pitching a Sporting Event to Drive Tourism: Rowing Event

University
Pitching a Sporting Event to Drive Tourism
Student’s Name
Date
Professor’s Name
Program of Study
Pitching a Sporting Event to Drive Tourism
Dear Destination Management Organisation (DMO),
We are pleased to present our comprehensive proposal for a rowing event in Blackpool. We believe that this event has the potential to not only attract new visitors to the city but also provide a memorable experience that will leave a lasting impact on attendees. From our assessment, rowing is a famous and iconic sporting event that strongly appeals to many audiences. It is also a sport that can be easily spread around the city and its immediate surrounding environs, allowing for a truly immersive and inclusive experience for attendees. To ensure a successful event, we must carefully plan and coordinate all aspects, including logistics, transportation, accommodation, and more. To attract at least 1000 attendees, we can consider a range of marketing and promotional strategies such as social media advertising, email campaigns, and partnerships with local and regional organizations. We can also work with local businesses, especially those in the hospitality sector, to offer special packages and discounts to attendees to encourage them to stay overnight or longer.
To create a memorable experience for attendees, we can consider hosting various activities and events in addition to the rowing competitions, such as live music, local food and drink options, and cultural activities. Besides, this will enhance the event’s overall atmosphere and provide additional opportunities for local businesses to engage with attendees and showcase their products and services. To ensure a sustainable event with minimal impacts, we can consider several options, such as using environmentally-friendly transportation for attendees, promoting carpooling, and working with local vendors to reduce waste and increase recycling efforts. Taking a proactive approach to sustainability can reduce our environmental impact, demonstrate our commitment to the local community, and build positive relationships with key stakeholders. We have attached a detailed timeline and budget for the event and a list of potential sponsors and partners. We believe that with careful planning and coordination, we can deliver a successful and impactful rowing event that meets the objectives of the DMO and supports the local community in Blackpool.
We look forward to discussing this proposal in more detail and working with you to bring this exciting event to life.
Sincerely,
[Your Name]
Individual: Ensuring Benefits for the Local Economy
Introduction
As stakeholders, we must recognize our role in the planning and execution of events and the impact these events can have on the local community. Notably, this includes considering the “5 Ws” of events: Who is involved, What is the event, Where is it taking place, When is it happening, and Why is it being held?”
Singh (2020) avers that an event’s “Who” refers to the individuals and organizations involved in the planning and execution, including event organizers, sponsors, vendors, volunteers, and attendees. By involving a diverse range of stakeholders, we can ensure that the event is representative of and responsive to the needs and interests of the local community.
The “What” of an event refers to the specific activities and attractions offered. In the case of a rowing event, this could include rowing competitions, live music, cultural performances, food and drink, and more. It is essential to carefully plan and curate the offerings to ensure that they are appropriate for the target audience and contribute to the overall atmosphere and success of the event.
The “Where” of an event is also crucial to consider, as it can impact the logistics, transportation, and accessibility of the event. For a rowing event, it is crucial to choose a location that is easily accessible and suitable for hosting rowing competitions. Notably, this could include a lake or river with adequate facilities and amenities for attendees.
The “When” of an event is also important to consider, as it can impact the availability of attendees, vendors, and other resources. For a rowing event, choosing a convenient date that works well for all involved parties may be advisable, considering any potential weather or seasonal considerations (Singh, 2020).
Finally, the “Why” of an event is perhaps the most critical consideration, as it determines its overall purpose and goals. For a rowing event, the “Why” could include promoting the sport of rowing, raising funds for a specific cause, or simply providing entertainment and enjoyment for attendees. By focusing on the benefits for the local community, we can ensure that the event is meaningful and impactful for all involved parties.
Who is Involved?
As an individual involved in the planning and execution of a rowing event, it is crucial to consider all the individuals and organizations involved in the event. Therefore, this includes the event organizers, sponsors, vendors, volunteers, and attendees. Each of these groups has specific needs and goals, and it is essential to consider how the event can support and accommodate them. By involving a diverse range of stakeholders, we can ensure that the event is representative of and responsive to the needs and interests of the local community. Therefore, this includes considering the preferences and requirements of different age groups, cultures, and abilities. By being inclusive and accommodating, we can ensure that the event is accessible and enjoyable for all attendees. Involving a diverse range of stakeholders can also help to build strong and mutually beneficial relationships within the community. For example, working with local vendors and businesses can help to support the local economy and promote the products and services of these businesses to a broader audience. Similarly, collaborating with community organizations and volunteers can help to foster a sense of teamwork and unity. It can provide opportunities for these individuals to contribute their skills and expertise to the event.
What is the Event?
As an individual involved in the planning and execution of a rowing event, it is essential to carefully consider the “What” of the event or the specific activities and attractions that will be offered. Notably, this includes the main sporting competition and additional offerings such as live music, cultural performances, food and drink options, and more. It is essential to carefully plan and curate these offerings to ensure that they are appropriate for the target audience and contribute to the overall atmosphere and success of the event. Besides, this may involve conducting market research to understand the preferences and interests of the target audience, as well as considering any potential logistical or financial constraints.
Including various activities and attractions that appeal to a wide range of audiences for a rowing event may be advisable. Besides, this could include live music, cultural performances, and food and drink options that reflect the diversity of the local community. In addition to enhancing the event’s overall atmosphere, these offerings can provide additional opportunities for local businesses and organizations to engage with attendees and showcase their products and services. By carefully planning and curat...