MKT 301 Exercise 1: Strategic Marketing. Business memo

Date:  February 14, 2020 To:  MKT 301   Exercise 1: Strategic Marketing 
_________________________________________________________________________  Your first assignment is to write a business memorandum (memo) about strategic marketing. You will write the memo in a similar format to this, using as much creativity as you like with the layout while still meeting the style requirements of a business memo.  
 Consider an organization of your interest. It could be an organization where you have worked, an organization that you want to work for, or a fictional organization (e.g., a startup company). Think about a product or service the organization offers, and the strategies the organization is pursuing to market this product or service.  
  What is (are) the target market(s)?  Apply any one of the following frameworks to analyze the business situation.  o Porter’s Five Forces o S.W.O.T.  o Cost Leadership/Differentiation/Focus o BCG Growth-share Matrix o Ansoff’s Opportunity Matrix 
  Propose an S.M.A.R.T marketing objective for the product or service.    Identify one environmental force that matters the most for the marketing strategies.   
 Using the questions above to guide your thinking, write a memo of 400-600 words detailing the situation analysis of your chosen organization. The memo needs to meet these expectations:  
1) No more than three pages of single-spaced text using a 12 point readable font; 2) Directly address the questions presented; 3) Ensure that your writing is coherent and clear.    
Your memo may benefit from keeping the following suggestions in mind: 
  Proofread and edit your work;  Be concise and honor the stated page/word limitations;  Do not use phrases such as “I feel,” “I think,” “I believe” and “in my opinion.”  These phrases weaken your impact and message;  Avoid using unnecessary words such as “really” and “very” that do not add value. 
 You are expected to hand in a hard copy of your memo by 10:00 am, February 21st (Friday). Late assignments within 24 hours will receive partial credits only and not accepted after that time.