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1 pages/≈275 words
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APA
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Communications & Media
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English (U.S.)
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Topic:
Why the Budget Should not be Cut for Research Activities
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Many organizations view public relations as a job anyone with a computer and a social media account can perform. Budgets for PR and other types of communication are often the first to be cut during the lean times. Choose an organization and make an argument to your hypothetical boss about why s/he should not cut your budget for research-specific activities. Identify what type(s) of research you would conduct, why it's important, and how it will help achieve a specific organizational goal or objective. Use the language and terminology you have encountered in this week's readings.
Textbook: Chapters 5-6
Other (Not Listed) Sample Content Preview:
Making the Case for Research
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Making the Case for Research
The chosen organization is MyFitnessPal. The organization provides a mobile app and a website for tracking diet and fitness. The following is the case for my hypothetical boss on why s/he should not cut the budget for research activities:
The primary goal for this organization is to maximize profits. The goal can only be achieved if more clients subscribe to the mobile app and the website to track their diets and fitness. There are several ways in which public relations research can help in achieving this goal. First, research should be carried out to determine how the user feels while interacting with the mobile app and website. Evidence has shown that clients are likely to feel at home when the user experience and interface of any mobile apps/ websites resonat...
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